He issued a decision merging the "Dubai Economy" and the "Department of Tourism and Commerce Marketing"

Mohammed bin Rashid: "Dubai today is not yesterday"

• Dubai has become a global model for diversifying the economy and attracting tourism.

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His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, in his capacity as Ruler of the Emirate of Dubai, issued a decision merging the Dubai Economy and the Department of Tourism and Commerce Marketing under the umbrella of a new department called the Dubai Department of Economy and Tourism. And the appointment of Hilal Saeed Al Marri as its general manager.

His Highness affirmed that the new department works with the thinking, competitiveness and efficiency of the private sector and participates in its development projects.

His Highness set seven goals for the new department to consolidate Dubai's economic and tourism leadership, stressing in his message to the new department's team that "Dubai today is not yesterday."

Government sector development

This step comes within the framework of the plan adopted by His Highness to develop the government sector system in the Emirate of Dubai, in an effort to enhance the efficiency and flexibility of business and keep pace with future developments, thus enhancing Dubai's leading position in various fields, raising its economic and tourism competitiveness, and contributing to maintaining a high level of quality and performance. in providing services.

Support transitions

His Highness Sheikh Mohammed bin Rashid Al Maktoum said, "The new department's job is to support the economic and tourism transformations of the emirate... It works with the thinking, competitiveness and efficiency of the private sector and participates in its development projects."

His Highness stressed that "Dubai's economic history has gone through several stages through which it has become a model for economic development and a preferred destination for tourism... Today our ambitions are greater and our priorities are different... And global competition with us requires new thinking."

His Highness Sheikh Mohammed bin Rashid Al Maktoum stressed that Dubai, during its economic history, has become a global model in diversifying the economy and the attractiveness of tourism, and we seek for the next decade to redouble efforts, to be one of the best cities in the world for residence, work and economy, through new goals we set for the department. His Highness said: "The economy and tourism are the pillars of Dubai's development success. We have set seven targets for the new department for the coming period to consolidate Dubai's economic and tourism leadership."

His Highness detailed: "We have set targets for the department to increase the added value of the industrial sector by 150% over the next five years, to expand foreign export markets for local products by 50%, and to attract tourists by 40% by 2025."

His Highness added: "Our message to the new foundation's work team is: Dubai today is not yesterday... and Dubai the future will depend on your performance, ideas and efforts during the coming period."

Duties and Responsibilities

The Department of Economy and Tourism in Dubai aims, within its tasks, to lead efforts to develop the economic development sector, follow up on the implementation of economic cycles in Dubai, raise the emirate’s competitiveness in attracting foreign investments, developing exports, supporting small and medium enterprises, and working on development plans for Dubai’s economy in new sectors. The new department will supervise the tourism sector, increase its attractiveness, and promote the integration of roles and development projects between government and private institutions in the emirate in the field of tourism.

Facilitate procedures

The new structure supports decision makers to formulate development policies and planning processes, and to measure the strategic performance of the economic development sector in Dubai. The amendment will support facilitating and reducing procedures for customers in a unified service center to issue commercial and tourism licenses, which will enhance the competitiveness of business in the emirate, enhance the optimal use of financial and human resources in the economic and tourism sector, as well as enhance integration and cooperation between the government and private sectors in economic and tourism projects.

The main objectives of the new department

1. Make Dubai one of the top five cities in the main economic indicators.

2. Attracting 100,000 companies within three years.

3. Enhancing the increase in the added value of the industrial sector by 150% within five years.

4. Work to expand foreign export markets for local products by 50%.

5. Attracting 400 global economic activities annually by 2025.

6. Encouraging private sector companies and family businesses to list them in the financial markets and stock exchanges in Dubai.

7. Increasing the rate of attracting tourists by 40%, equivalent to 25 million tourists, by 2025.

Deputy Head of State:

• «The function of the new department is to support the economic and tourism transformations of the Emirate.. It works with the thinking of the private sector, its competitiveness and efficiency, and its participation in its development projects.»

• "Economy and tourism are the pillars of Dubai's development success.. We have set 7 goals for the new department for the coming period to consolidate Dubai's economic and tourism leadership."

Hamdan bin Mohammed: Increasing the added value of the industrial sector and expanding foreign trade

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of the Emirate of Dubai, said in a tweet to His Highness on the blogging site “Twitter”: “Within the new development vision in Dubai, we announce the merging of the Departments of Economy and Tourism in Dubai, and the appointment of Hilal Al Marri as Director General. For the new department, setting the new department’s goals in increasing the added value of the industrial sector, expanding foreign trade and reaching 25 million tourists in 2025... All the best to the new team.”

His Highness added in a second tweet: "The changes in the government sector are a reflection of a new vision set by Mohammed bin Rashid, to achieve great developmental leaps that consolidate Dubai's position as the number one city in the world.

And the next will be better and faster.

My personal thanks and appreciation to my brother Sami Al Qamzi for his sincere efforts.”

Maktoum bin Mohammed: The next stage requires high competitiveness for the emirate

His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, Deputy Prime Minister and Minister of Finance, affirmed that "within Mohammed bin Rashid's new development vision for Dubai, the merger of the tourism and economy departments was announced."

His Highness added: "During the previous period, the two departments played a pivotal role in consolidating Dubai as an economic and tourist capital.

The next stage requires high competitiveness for the emirate, which requires complete harmony between the two sectors.”

His Highness added in a tweet on Twitter: "We do not forget to thank Brother Sami Al Qamzi for his efforts, and Dubai will not forget all those who made positive and sincere efforts to the emirate.

And our directives to brother Hilal Al Marri to build a new generation of tourism and economic leaders for Dubai who can take us to new global locations.”

Hilal Al Marri, General Manager

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, issued a decision appointing Hilal Saeed Al Marri as Director General of the Department of Economy and Tourism in Dubai.

Al Marri has years of experience in management, economics and tourism promotion for the Emirate of Dubai, and holds an MBA from London Business School in the United Kingdom.

Al-Marri has worked in many large companies, and in various sectors in the Middle East and the United Kingdom, where he previously worked for “McKinsey and Partners” and KPMG in London, and he is a member of the Executive Council of the Emirate of Dubai, and holds the position of Chairman of the Board of Directors of the Dubai Financial Market, and Director General of the Dubai World Trade Center Authority. He is also a member of the Higher Committee of Expo 2020 Dubai, and a member of the Board of Directors of the Investment Corporation of Dubai.

He also held the position of Director of the Department of Tourism and Commerce Promotion previously.

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