Manon Fossat 12:06 pm, November 02, 2021

The Playmobil brand will launch in 2022 a new range of Asterix figurines.

A project pushed since 2016, as explained by the French general manager of the group on Europe Matin, and which, according to him, responds to a real desire of the French to associate the Gaul with toys. 

INTERVIEW

They have been essential under Christmas trees for almost 50 years: Playmobil toys.

After fortified castles, pirates and even zoos, the French group will launch a new range in a few months.

Guest of Europe Morning Tuesday, its managing director Bruno Bérard returned to this new license developed by his brand around an icon of French culture, Asterix.

First images of the Asterix collection by Playmobil.

# asterix # playmobil # asterixplaymobil # asterixetobelix # toys # actionfigurespic.twitter.com / Htfldxa2vM

- GenerationJOUETS.TV (@Gen_JOUETS) October 4, 2021

After the Greeks, Romans and Egyptians, here are the Gauls Playmobil ... via a #Asterix franchise.


A first image of the catalog was leaked pic.twitter.com/l2SpqOc29O

- Antiquipop (@antiquipop) August 27, 2021

"We have as many contemporary themes as imaginary themes. And for a few years now, we have also had themes that are perhaps more aimed at adults, such as the Porsche or the Aston Martin by James Bond, for example", he explained.

If the group took hold of this licensing policy quite late, in 2015, it has indeed since developed many toys such as 

Scoubidou

,

Back to the Future,

James Bond, 

Star Trek, 

and now Asterix.

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"This licensing policy is a decision of the group linked to the fact that depending on the country, 20 to 30% of the toy market is represented by these products. So, it is a way for Playmobil to get children in new universes and meet their expectations ", continued the Managing Director. 

In project since 2016

In the case of Asterix, it was above all a question of "responding to an emotional and emotional wish" of the French.

“All the children who have played Playmobil one day have dreamed of being able to combine these two worlds. The gestation has been a bit long since it is an idea that we pushed in 2016 and that we will launch in 2022. It took a little while for things to get done, "he admitted. 

For Bruno Bérard, the strong point of Playmobil is that "nothing is imposed on the child".

"The character allows him to project his joys, his sorrows, his anger, his bitterness according to his state of mind, according to what he has just experienced. The child's imagination is open without any limit. . "

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And he will soon be able to step back into the past.

The brand will indeed launch in 2022 six boxes, fifteen Gauls and Roman legionaries.

As for Asterix, Obélix, Idéfix, Panoramix, Assurancetourix and Abraracourcix, they will be heard of the game.