Recently, the China Wine Industry Association hosted the 2021 China Wine Leaders Summit with the theme of "Concentrate and Set Sail". Issues and development directions were in-depth exchanges and discussions.

　　According to statistics, in the first half of this year, there were 116 wine production enterprises above designated size in the country, with wine output reaching 135,700 kiloliters, an increase of 1.24% year-on-year; cumulative sales revenue was 4.395 billion yuan, an increase of 5.46% year-on-year; cumulative total profits were 143 million yuan , An increase of 43.29% year-on-year.

Wang Qi, executive director of the China Wine Industry Association, pointed out that from the first half of the economic data and market analysis, China's wine industry has gradually entered an upward channel.

To maintain a good growth momentum, it is necessary for Chinese leading wine companies to actively exert their strength in marketing and brand building.

　　Zhou Hongjiang, chairman of Yantai Changyu Pioneer Wine Co., Ltd., said in his speech that in the past, the Chinese wine industry followed foreign wines, and has gone through detours in cultural communication, consumer cultivation and product development.

"Standing at a new starting point, we must continue to summarize and sort out what should not be learned and what should be persisted. This is very important. Enterprises must return to ingenuity and quality, and with continuous perseverance and determination to do a good job in this industry Bigger."

　　Wang Hao, chairman of COFCO Liquor Industry Co., Ltd., also believes that over-interpretation of foreign wine culture has led to demanding wine tasting methods and strict table matching, leaving consumers with a high-end but stereotyped impression, which is becoming more and more difficult to popularize.

Today's Chinese wine industry needs Chinese discourse expression, value system, evaluation system, and language system.

　　It is reported that the China Wine Industry Association is preparing a white paper "The History of China's Wine Development".

Wang Qi emphasized that it is necessary to trace the origin and clarify the history of Chinese wine development, especially to clarify the history of the development of native wine and the propagation path of Eurasian wine grapes, so as to provide a theoretical basis for the country's industrial policy formulation and consumers' correct perception.

(Chenzhuang)