The “pandemic” pushes 87% of brands in the UAE to make changes to customer service
Sitecore, a company working in the field of digital experience management software, revealed that 87% of brands in the UAE made drastic changes in customer service during the Corona pandemic, and developed their relationship with consumers further, as they developed new marketing methods in light of competition. Intense customer attraction. The results of a study conducted by the company, which included 650 CEOs in the UAE and a number of Gulf countries and the Middle East, showed that 89% of brands in the UAE developed their marketing techniques during the pandemic, more than they did during the three years prior to it, in order to track changes in the behavior of Consumers, take advantage of the new technology revolution that is becoming more available and saves more money. According to the results announced by the company, during a press conference, 88% of brands in the UAE have established closer relationships with their customers during the pandemic, in response to their changing requirements.Mohammed Al-Khoutani, Vice President for the Middle East and Africa at Sitecore, said that the pandemic has accelerated companies' implementation of their digital transformation strategies, and brands have become aware of their need to prioritize the digital customer experience, especially customers from the millennial generation and the younger generation. of young people, so that companies can provide services that meet their needs and requirements. Al-Khoutani indicated that the uses of applications on mobile phones recorded a significant growth in many companies, reaching 20%, compared to applications on computers, which declined in favor of phones, pointing to the increase in resorting to digital solutions twice during the pandemic.
Brands have developed new marketing tactics in the face of intense competition to attract customers.
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