The "gilded" transformation journey of a soybean
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Based on its own product advantages, through the fine management of the production process and continuous improvement of the production process, high value-added peptide products are produced with soybeans as raw materials, so that the development of the enterprise is plugged in with the wings of technological innovation and promotes the high-quality development of the enterprise.
As an ordinary crop, soybeans are used to squeeze oil, squeeze pulp, or be processed into various delicious foods. What else can it do?
In Changchun City, there is a private enterprise. They aim at the development trend of agricultural deep processing and large health industry. With the help of scientific research in universities, they not only use soybeans as raw materials to produce high value-added peptide products, but also “eat dry and squeeze” all the ingredients of soybeans. net".
As a rare domestic company that can produce liquid peptide products, Jilin Jiuwei Biological Co., Ltd. is currently based on its own product advantages, through the fine management of the production process and continuous improvement of the production process, and at the same time formulating new sales plans, and continuing to promote technology To be effective, strive to make peptide products fly into the homes of ordinary people.
Soybean dregs can be a nutritious meal
"The liquid peptides we produce are the products with the highest added value of soybeans. After ionization extraction, soybeans are still as they are. They can be eaten directly or squeezed oil. The residue after oil squeezing can also be used as a nutritious meal. Pollution." Entering into the modern production workshop of Jiuwei Biological Company, Du Lianhai, the person in charge of the enterprise, introduced his own products and processing technology to reporters.
Du Lianhai, 63 years old this year, is an old entrepreneur with 39 years of entrepreneurial experience. Before founding Jiuwei, Jilin Daoxiangcun Food Co., Ltd. at the helm focused on traditional Chinese pastry processing.
"Later, Western-style pastries became more and more popular, and young people no longer bought our products." Du Lianhai said.
In the summer of 2018, Du Lianhai discovered that a feed manufacturer was developing peptide products, which were very expensive but welcomed by the market.
Du Lianhai, who had long had the idea of transformation and development, took immediate action. He used his contacts accumulated over the years to search for production technology and finalized a cooperation agreement with the School of Life Sciences of Jilin University.
"At that time, there were only solid peptide products in the domestic market. The liquid peptide processing technology of Jilin University was the first. The products produced are very advantageous. I think the opportunity is coming." Du Lianhai said, after investing more than 8 million yuan to customize production equipment and transform the production workshop , The product was produced in December of that year, at an amazing speed.
Du Lianhai immediately led the team to register trademarks, design packaging, formulate sales plans, etc., and formally registered Jilin Jiuwei Biological Co., Ltd., and began to seek benefits from science and technology.
Transform scientific and technological achievements into economic benefits
The reporter learned that the raw materials used by Jiuwei Company are green high-protein soybeans purchased from Heilongjiang. After processing and extraction, 0.6 kg of peptides per kg of soybeans can be converted.
In the case of the company's full production capacity, only 50 people can create an annual output value of more than 100 million yuan.
"Our advantage is that the content of science and technology is very high. With the country's strong support for high-tech enterprises and the big health industry, the company's future development will definitely be even more powerful." Du Lianhai, who has many years of experience in food business operations, is full of confidence.
He said that as long as the peptide products produced by the company can really bring health to consumers, they will have strong vitality.
Du Lianhai told reporters that peptides are special medical foods recognized by the state. During the country's "13th Five-Year Plan" period, the country proposed to vigorously develop the bioactive peptide industry and vigorously develop functional proteins and bioactive peptides and other healthy foods.
Small molecular peptides can activate and improve damaged cells, optimize multiple systems of the human body, and prevent diseases without curing diseases, which is more in line with the concept of the big health industry.
"At present, there are two main methods for obtaining active peptide molecules, one is chemical extraction, and the main one is'chemical enzymatic reaction extraction'. This method has a large production volume and is currently the mainstream method; the other is physical extraction. It is mainly the active peptide extraction technology of dielectric capacitance method, which has slow response, small production volume and relatively high cost, but the finished product is more active." said Wang Yanfeng, a senior engineer in the College of Life Sciences, Jilin University.
The reporter learned that the nine-dimensional biological company uses a microwave pyrolysis method that combines leading domestic biophysical and bioengineering technologies. Compared with chemical extraction that can only produce solid peptide mixtures, the produced biologically active peptides have higher purity. , The conversion rate is higher, the taste is better, the raw materials after cracking can also be further processed, and there is no waste in the whole process.
"Our product composition consists of only peptides and water. At present, there are few competitive products in the domestic market that can directly indicate the peptide content on the ingredient list." Du Lianhai said.
Plug in the wings of scientific and technological innovation to help enterprises develop with high quality.
At present, the company's 9-dimensional plant small molecule peptide solution is sold at 12 yuan per bottle of 50 ml, which is 40 times that of soybeans.
On New Year’s Day this year, the company’s R&D team has also successfully developed ginseng peptide products. In the future, it will continue to develop collagen peptides so that scientific and technological innovations can be continuously transformed into economic benefits.
Sales meet a bottleneck
In the past two years, with increasing competition pressure in the peptide product market and the growing shortcomings of the company's marketing, Du Lianhai encountered the biggest problem-sales, which is also a common bottleneck faced by companies in the same industry.
Du Lianhai said that he used to devote all his attention to production, but now he is very busy every day on how to expand the sales market.
At present, there are thousands of peptide products on the domestic market, and everyone's sales models are similar, no more than direct sales, distributor agency, e-commerce and other models.
Because this kind of product is not a daily necessities, and the price is high, the acceptance of ordinary people is not high, and the better-selling products mostly rely on the brand effect.
"There are so many peptide products on the market, how to establish your own brand effect is the key." Du Lianhai admitted that the company initially adopted two-level team distribution, similar to direct sales, because it is different from the original traditional food sales method, and team management is difficult. Very high, the effect is not ideal.
At present, the company has adopted such methods as agent store sales and online parity group grouping. The latter can minimize the price and make it affordable for ordinary people.
At the same time, the company has been continuously improving the processing quality, continuously increasing the peptide content by improving the process, and continuing to carry out research and development work to further enrich the product composition.
"The methods are always more difficult than the difficulties. Keep trying and you can always find the best method for you." Du Lianhai said that the company will also build its own planting bases, breeding bases, and processing bases, and unite village collectives and farmers to create and cultivate modern agricultural industries. Base, extend the industrial chain, and use the "enterprise + special cooperative organization + farmer" industrial development model to drive farmers' income and improve the level of agricultural product processing industry, and contribute to the promotion of rural revitalization.
Liu Shanshan
Liu Shanshan