Chinanews.com, November 13th. According to the State Internet Information Office, in order to strengthen the management of Internet live marketing information content services, the State Internet Information Office, in conjunction with relevant departments, drafted the "Internet Live Marketing Information Content Service Management Regulations" (hereinafter referred to as "Regulations" 》) and solicit opinions. It is clear that live broadcast room operators and live broadcast marketers must not publish false information to deceive or mislead users; they must not fabricate or tamper with data traffic such as attention, page views, likes, and transactions.
Data map: A staff member is conducting a live webcast.
Photo by China News Agency reporter Han Haidan
The Regulations are divided into five parts: General Provisions, Live Broadcast Marketing Platform, Live Broadcast Room Operators and Live Broadcast Marketers, Supervision and Management, and Supplementary Provisions, which make a number of regulations on the content of Internet live broadcast marketing information.
Article 11 of Chapter 2 of the "Regulations" clarifies that live broadcast marketing platforms should establish and improve a juvenile protection mechanism and focus on protecting the physical and mental health of juveniles.
For Internet live broadcast marketing information content services that are not suitable for minors to participate, the live broadcast marketing platform shall give a prompt before the information is displayed.
In addition, the "Regulations" point out that when live broadcast room operators and live broadcast marketers engage in Internet live broadcast marketing information content services, they must not publish false information to deceive or mislead users; they must not fabricate or tamper with attention, page views, likes, and transactions. Such as data traffic fraud; know or should know that others have illegal or high-risk behaviors, and shall not promote or divert traffic for them;
Do not insult, slander, harass, slander, abuse and intimidate others, infringe on the legal rights of others; do not have the potential to cause minors to imitate unsafe behaviors, violate social ethics, induce minors’ bad habits, etc.; do not be suspected of pyramid schemes, fraud, Gambling, trafficking in contraband and controlled items and other acts that violate national laws, regulations and relevant regulations.
Those who violate the "Regulations" and cause damages to others shall bear civil liability in accordance with the law; those who constitute a crime shall be investigated for criminal responsibility in accordance with the law; those who do not constitute a crime shall be dealt with in accordance with relevant laws and regulations by relevant competent authorities such as Internet Information Technology in accordance with their respective duties.