The "Double Eleven" in 2020 has just passed, and big data from major e-commerce platforms show that condiments such as Chongqing hot pot bottoms have become popular on the Internet, occupying the forefront of various online consumer consumer goods categories.
On November 12, the reporter learned from the Chongqing Condiment Association that, as relevant departments have taken multiple measures to improve consumer confidence, and the e-commerce shopping festival of the entire network has been promoted, according to preliminary statistics, during the "Double Eleven" period this year The total sales volume of hot pot base ingredients in Chongqing reached a new high, and the total order amount exceeded 100 million yuan. Among them, a well-known hot pot base ingredient brand in Yubei District had about 200,000 orders within half an hour.
Yu Jiayi, vice chairman of the Chongqing Condiment Association, told reporters that during the "Double Eleven" period, the association's preliminary statistics showed that the total sales of Chongqing hot pot base ingredients exceeded 100 million yuan, and the number of orders is still increasing.
Especially in Shandong, Beijing, Guangdong and other provinces and cities, the growth rate of online shopping is very large, which is very popular among young consumers.
Fan Min, a related person in charge of a hot pot base material brand in Chongqing, told reporters that during the "Double Eleven" period, their hot pot base material sales set a new record of about 200,000 orders within half an hour.
According to statistics, in 2019, China's hot pot bottom material market exceeded 20 billion yuan.
(Reporter Jia Nan)
Editor in charge: [Sun Jingbo]