China News Service Client Beijing, November 6th (Reporter Xie Yiguan) Under the "Double Eleven" promotion, live broadcast e-commerce companies have "brightly recruited", anchor endorsements, preferential sales promotion, and various live broadcast forms "bloom everywhere", exciting A new round of consumer enthusiasm has also attracted a large number of fans to spend huge sums of money, but as an emerging format, live webcast e-commerce is a mixed bag.
On November 6, the China Consumers Association issued a document "named" the seven major types of online live broadcast sales that infringe on consumer rights: false propaganda, difficult returns and exchanges, sales of prohibited products, use of "special shooting links" to mislead consumers, and induce off-site transactions , Abuse of limit words, live broadcast content illegal, etc.
The picture shows consumers watching live broadcasts of commodities.
Photo by Xie Yiguan
According to the China Consumers Association, false propaganda is a high incidence of problems in live e-commerce shopping.
According to the content of false propaganda, false propaganda in live webcast sales mainly includes two behaviors: one is that the graphics and text do not match, and the recommended products are inconsistent with the actual products.
The second is to exaggerate the publicity, unfoundedly exaggerating the efficacy of products.
For example, a head anchor sells a certain brand of hair removal device in the live broadcast room of an e-commerce platform, and then consumers collectively report on Douban, Weibo and other platforms that the product has inconsistent versions. The actual product received is not the Blu-ray disinfection claimed by the anchor The version of the feature.
“Live streaming is a new online shopping method. It should provide a seven-day unreasonable return and exchange service.” The China Consumers Association stated that in reality, some online live streaming e-commerce companies do not comply with the regulations for various reasons, because they refuse to sell after-sales and restrict them. Consumer disputes caused by issues such as returns and refusals to return have frequently occurred, seriously violating consumer rights.
It is worth mentioning that online live broadcast e-commerce promotes all kinds of commodities, and even provides breeding ground for the sale of contraband.
Some items that are prohibited or restricted from offline sales have quietly flowed into the market through webcast e-commerce.
According to the China Consumers Association report, the main manifestation is that some live e-commerce companies violate the Wildlife Protection Law and openly sell wild animals; live e-commerce companies do not have the corresponding qualifications and sell prescription drugs at will; some live e-commerce companies sell counterfeit drugs, which directly harm To the health of consumers.
Previously, the Market Supervision and Enforcement Bureau of Tangshan City, Hebei Province received reports from the masses that a broadcaster sold wild animals through a live broadcast platform. The law enforcement agency seized 12 suspected golden pheasants and 12 golden pheasants on the spot during a surprise inspection of the parties. 1 golden pheasant.
In addition, some online live broadcast e-commerce companies illegally use "special shooting links" to mislead consumers and infringe on consumers' legitimate rights and interests.
Mainly include: lack of product details in the link; serious discrepancies between the products sold and the products described by the baby link.
There is also the phenomenon of inducing over-the-counter transactions in the actual webcast.
The China Consumers Association reminds that consumers of over-the-counter transactions often have greater difficulties in their ability to provide evidence, identification of entities, and responsibility sharing when defending their rights. Therefore, they should try to avoid over-the-counter transactions. , It is necessary to save relevant evidence in a timely manner by means of screenshots, videos, etc., and timely complain to the webcast e-commerce platform.
Abuse of limit words is also the "hardest hit area" in the live webcast.
The China Consumers Association pointed out that extremely descriptive words such as "best", "first", "top", etc., which do not have a unified evaluation standard, are very likely to exaggerate the function and value of the product and mislead consumers .
The reporter noticed that a well-known anchor appeared with words such as "sales first" during the process, but he knew that it would violate the law to use such advertising words directly, so he made the words into cardboard and crossed them out with red lines. Informing netizens that these words violate the advertising law in the live broadcast.
Regarding this behavior, the China Consumers Association believes that "although the anchor crossed out the limit words with a red line, this behavior indirectly caused the public to notice the relevant vocabulary and is still suspected of violation."
The China Consumers Association reminds that on the "Double Eleven" live carnival shopping, we must do what we can, consume rationally, bypass the business routines, but also keep our eyes open, pay attention to rights protection, legal self-protection, and truly seize what this shopping festival brings. Discount bonus.
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