Gambling advertisement packaged into Wangzhuan after being named at the 315 party: Agent price increase, TouchPal, etc. shot
China-Singapore Jingwei Client, July 23 (Chang Tao) This year's CCTV 315 evening party exposed a kind of advertising chaos: after gambling advertisements were put on the coat of "net earning", they easily boarded a certain life entertainment information platform. A week has passed, can this kind of changed "online earning" ads still be available? Which platforms can still be promoted through "operating" agencies? What kind of industrial chain is hidden behind this?
"Internet earning promotion can be done, but it will take two days"
According to the CCTV 315 party, these gambling website advertisements will be published on the mobile platform under the name of "teaching you how to make money", and by inducing users to add WeChat, exaggerating the income and other steps, they will be led to the gambling website. In terms of publishing methods, this type of gambling advertisements will generally evade platform supervision through operations such as “settling accounts”.
After this kind of gambling advertisement in the guise of online earning was named by CCTV, can it still be promoted?
On July 20, Li Bin (pseudonym), a salesperson of an advertising agency, told a reporter from China-Singapore Jingwei that the betting advertisements are packaged in the form of online earning and can be promoted on some information and tool platforms, such as the TouchPal App. Li Bin said that when people say "online earning" in the circle, everyone knows that it is a gambling advertisement. Sometimes in order to prevent social platforms from blocking, "wz" is used instead.
However, Li Bin emphasized, “If you decide to do it, you will have to wait two days, and you will not open'Net Earning' these days.” He explained, “Because the 315 party in the past two days named the gambling advertisement on a certain platform disguised as Net Earn Advertising, so the wind is very tight recently, and all platforms are afraid to do it. It is estimated that it will take about two or three days. You are sure to do it, and I will notify you when the time comes."
"Wangzhuan" advertisement displayed on a certain platform in the profile map
Yan Yan (pseudonym), a salesperson of another advertising agency who claimed to be "marketable across the Internet," told the Zhongxin Jingwei reporter that they can provide a full set of online advertising (actually gambling advertising) placement programs, "so convenient that only needs The customer provides a WeChat account".
Yan Yan said that they have more than 30 apps that can be used for online earning advertising, including information platforms and tool products such as Daoqiudi, Shuabao, and TouchPal.
Yan Yan also said, “After the recent 315 party, some ports can no longer do online earning. In the past few days, various platforms have checked very strictly and are in the limelight.” However, Yan Yan also said that if you are really anxious, There are still a few platforms to choose from, but they can only be done in a "set of accounts" way. The so-called "set of accounts" refers to the use of other people's existing qualifications and accounts for delivery.
Screenshot of the data map "wangzhuan" creative
Yan Yan introduced that in the past two years, the industry has made a lot of gambling advertisements under the cloak of online earning. "Before, I used to post pictures with the words "net earning". Now the copywriting will be changed. For example, a mother at home earns 50,000 yuan a month."
Gambling advertisements under the cloak of news and information, agents increase prices
Yan Yan introduced that they are extremely safe to place their "Internet earning" ads because they are displayed in the form of news information. Then he sent two links to the display page material of Wangzhuan advertisements, which were all in the form of news information after being opened by the reporters of China-Singapore Jingwei.
The title of one of them is "Even if you only need a mobile phone, you can make a monthly income of 10,000 online, the Internet era of the Internet era", the article describes the method of making money in the Internet era, there is a picture flashing text at the bottom of the page. It says "A mobile phone earns three thousand a day, revealing the secret of young people born in the 1990s driving luxury cars". After clicking the jump, it is the content of the online earning advertisement. The text lists multiple "average people earning 100,000 per month" For cases, indicate "Scan QR Code to add customer service" at the bottom.
Screenshot of the landing page of "Wangzhuan" advertisement sent by Yan Yan
The other is packaged in the style of Tencent News, with the title "Ma Huateng takes you to understand the new direction of making money on mobile WeChat! Stay at home and bring you a million a month! "The article said that the Mentor League team officially launched the WeChat online earning plan recently, and the article also PS a number of photos of "Ma Huateng telling about online earning on various occasions". At the end of the article, the "Elite Team Customer Service WeChat ID" is still marked.
A previous investigation by the Sino-Singapore Jingwei client found that after adding these customer service WeChat, there will be a "net earning tutor" reception, and then guide users to online gambling sites step by step.
Yan Yan said that Wangzhuan ads will eventually lead to customer service, and then proceed to the next step. "Our full-process service, the display page on the App, the jump page (landing page) after clicking, we help you make the whole process, and our material is extremely rich, there are at least 300 sets of copywriting." Yan Yan said, currently Wangzhuan advertising There are two billing methods for delivery, one is per click and the other is per conversion.
"The user sees the display page on the App, clicks and then jumps to the landing page. This counts as a precise click, and the cost is 50 cents. If it is based on the conversion volume, no matter how many users click, there is no charge. If there is The user added a customer service WeChat account according to the contact information provided on the landing page. We regard this as a successful conversion or drainage. The charge is calculated on a per person basis, 60 yuan per person, and 200 per person." Yan Yan introduced, "If you press If you click to count, we will open the background for advertisers, and you can clearly see the click volume. If you count according to the amount, we will have an operation team to connect and track the whole process. Recently, because of the tight wind, some agency companies have increased their prices. The conversion volume has risen to 80 or 100 yuan."
Yan Yan introduced that these platforms also have certain thresholds for pushing online earning ads. For example, some well-known platforms may consume tens of thousands of dollars a day to do it. Therefore, the specific platform depends on the budget. Because the ports that can be used for making online earning on various platforms are shaped and fixed, one is less than one. "What's more, it's more sensitive recently and there are already fewer ports."
Lawyer: Highly vigilant against the trap
Hu Gang, deputy secretary-general of the Legal Work Committee of the Internet Society of China, said in an interview with the Sino-Singapore Jingwei Client that according to China’s Criminal Law, Advertising Law and Cybersecurity Law, information containing gambling content belongs to Information that is prohibited by laws and administrative regulations from being released or transmitted, let alone be released in the form of advertisements. Network operators who illegally publish gambling advertisements may be subject to administrative penalties such as confiscation of advertising fees, a fine of one million yuan, and the revocation of business licenses.
"Information and tool apps, as advertising operators and publishers, are responsible for reviewing advertising content and information. If they know that it is gambling information and still charge and publish advertising service fees, they must bear corresponding legal responsibilities." Hu Gang said "At present, many websites use page jumps to engage in illegal advertising dissemination. The key to solving this problem is to strengthen the filing of the websites after the jump."
Meng Bo, a lawyer from Beijing Jingshi Law Firm, analyzed the Sino-Singapore Jingwei client that low costs and large profits are important reasons why such illegal and criminal acts have been repeatedly prohibited. Internet illegal and criminal acts are inherently concealed, cross-regional, easy to be deleted within infringements, and evidence materials are difficult to fix. Some platforms, as advertising operators and publishers, have not fulfilled their duty to review advertising content and information in accordance with the law. Increased the difficulty of supervision.
Meng Bo reminded users to raise their risk awareness and not blindly believe in all kinds of "get rich" messages. "Compared with ex post relief, the cost of ex ante avoidance is much lower." (Zhongxin Jingwei APP)
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