(Economic Observation) Shanghai's "Online New Economy": System Supports "Post-epidemic" Force, Emerging Formats, and Opportunities for Development

  China News Service, Shanghai, April 20 (Gao Zhimiao) Open the Xuhuiyun Hospital App, wait for doctors to receive consultations, receive prescriptions, enter the drug purchase process, online payment, and express delivery of drugs. After completing these processes, Shanghai Min Zhang The lady got the standing antihypertensive medicine before going out. "It's very convenient not to go out during the epidemic, consultation, consultation, and taking medicine in Yun Hospital at once."

  With the launch of the "Shanghai Action Plan for Promoting the Development of an Online New Economy (2020-2022)", online medical care, online entertainment, online education, unmanned factories, and industrial Internet have become the focus of attention, and ordinary citizens are really feeling the "cloud service" "Appearance" in various industries.

  How to understand the new online economy? Su Ning, deputy director of the International Political Economics Research Office of the Institute of World Economics, Shanghai Academy of Social Sciences, said in an interview with the China News Service that the new online economy emphasizes the concept of "new" and involves a wider range of fields than the traditional network economy. It deeply integrates production, service and consumption, making it a more systematic network economy.

  Huang Luowei, a member of the Shanghai Municipal People's Political Consultative Conference, also said: "The new online economy is a brand new economic form. It creates more diversified application scenarios for the online digital economy according to the characteristics of Shanghai's cities, uses new technologies, and further expands new application areas. Promote the transformation and upgrading of the traditional economy. The model of "houses for all" during the epidemic made people feel the huge potential for the development of high-growth enterprises. "

  In Huang Luowei's view, Shanghai's concept of "online new economy" is conducive to promoting economic development after the epidemic. "By encouraging enterprises to adopt the online + offline model, increasing the breadth and depth of the enterprise's market coverage has obvious effects on promoting economic development after the epidemic."

  Suning sees the development of a new online economy as a new starting point for Shanghai to improve the city's energy level. "The new network economy has provided Shanghai with a new field of expansion to improve the city's energy level. It has gained new momentum when the external development environment is not good. Especially in terms of the industrial Internet, it has created a more recognizable city image."

  What are the advantages of Shanghai's development of an online new economy? Suning interpreted from the aspects of strong manufacturing base, broad market, strong technology research and development capabilities, multiple external linkages, and rich application scenarios.

  Specifically, "the new economy is to some extent a new format that combines online service capabilities and offline production capabilities, and Shanghai has strong manufacturing and production capabilities. The new network economy requires a lot of data, and the Shanghai market has a wide market and many interactions. It can provide data support for the new economy. At the same time, creating an online new economy cannot be created by a single market, and needs to have more linkages with other cities, and docking with domestic and foreign is Shanghai's strength. "Suning explained.

  Online new economy and technology are inseparable, but Bai Guo, a lecturer in strategy at China Europe International Business School, pointed out that the core competence of online new economy is not just technology. "All information technology is related to information dissemination and coordination, but the production and value creation capabilities must be combined with other industries. In addition to technical capabilities, the creation of product power and brand power also needs to be emphasized. These are the development of the new economy. core."

  Ginkgo emphasized that the coordination of online and offline should also consider the issue of labor substitution. "Developing a new economy is not the goal, the core is to develop the overall economy and overall social welfare. How to alleviate the pains of the transition period, this should be noticed by leading cities like Shanghai."

  The development of high-growth enterprises is inseparable from the support of the institutional environment. Wu Jincheng, director of the Shanghai Municipal Commission of Economics and Information Technology, pointed out: "In this epidemic, a large number of enterprises have gone against the trend and made new explorations for economic and social development. The proposal to develop a new online economy means hoping to find opportunities in crisis and turn opportunities into opportunities. Accelerate and solidify the high-quality enterprises and brand products that emerge in the epidemic. "

  How to implement "supply" to make high-growth companies succeed is also the focus of social concern. "If the online new economy is to succeed, it must continue to experiment and innovate. The market should give the new online economy more tolerance and support, thereby promoting more enterprises to enter this field. In the process of promoting the development of the new online economy, It is also necessary to innovate the supervision model and better coordinate and cooperate with various departments. "Huang Luowei emphasized.

  Wu Jincheng said that the government will continue to optimize the business environment, strive to be a gold medal "shop second", refine the implementation of special support policies, create new highlights and create new benchmarks for the high-quality development of Shanghai's industry, and form an increase in economic development. (Finish)