Chinanews.net Guangzhou, April 20. Title: Guangdong: The epidemic is hot with a "house economy". Tax dividends plus fire
Author Guo Junyue Ruixuan
A sudden new coronary pneumonia epidemic has ushered in an unprecedented opportunity for the e-commerce industry. Fresh food delivery, online education and other "home economy" have emerged, which has become a bright spot in the war. The reporter learned from the Guangdong Provincial Taxation Bureau of the State Administration of Taxation on the 20th that the Guangdong taxation department is keeping an eye on the development trend of emerging consumer demand, focusing on the implementation of preferential tax and fee policies, and making every effort to help open up the “two pulses” of the “house economy”.
According to reports, in the first quarter of this year, physical businesses such as commercial retail, consumer services, catering and entertainment were hit hard. In order to effectively release the suppressed consumer demand during the epidemic, Zhengjia Group, the main representative of the Guangzhou Tianhe Road business district, moved the original offline sales channel to the "cloud", increasing the sales volume during the outage operation. Taking Hi Department Store Zhengjia Plaza as an example, online live broadcast sales exceeded 100,000 yuan in just 3 hours.
Taxation personnel of Zhongshan City Taxation Bureau will assist the taxation policy of Zhongshan Taili Household Products Manufacturing Co., Ltd. During the epidemic period, the company brought 5 million goods through the Jiaqi live broadcast room in one hour, and successfully won an online platform storage category e-commerce sales champion Yue Ruixuan.
"Innovative marketing methods have effectively helped entrants to get out of the dilemma of business shutdowns, and also broadened another channel for future operations." Xie Meng, vice chairman and executive director of Zhengjia Group, said that during the epidemic, the tax department passed WeChat, tax-enterprise exchange groups and other "non-contact" ways to provide preferential policy counseling, and opened a "green channel" for audits, which quickly provided enterprises with more than 22 million yuan of real estate tax and land use tax reductions, which added momentum to the company's continued innovation.
In addition to offline physical retail service companies, some companies engaged in food production and sales are accelerating the "online speed".
The food brands owned by Wenshi Co., Ltd., Wenshi Fresh, Wenshi Jiawei, Wenshi Jiarun, and Wenshi Dairy, experienced strong sales from January to March. Both e-commerce customers and online supply grew rapidly. "Sales have increased a lot, but the company's costs have also increased a lot." Li Rongliang, the financial director of Wen's Jiarun, said that the tax incentives helped them alleviate financial pressure. According to statistics, food marketing companies that sell fresh food enjoy VAT exemption The sales are 4 million yuan and the tax reduction is about 360,000 yuan.
As a supporting system for the "house economy", the logistics industry has the role of connecting the consumer and supply sides of the "house economy". In order to unblock the "lifeline on the road" of the "house economy", a series of preferential policies have been launched with precision. On February 6, the Ministry of Finance and the State Administration of Taxation issued a joint announcement clearly stipulating that from January 1, 2020, the taxpayers will be provided with public transportation services, life services, and income from providing residents with necessary living materials express delivery services , Exempt from VAT.
"Under the guidance of the taxation department, according to preliminary estimates, Guangdong Shentong Logistics can enjoy tax-free income of more than 100 million yuan in the first quarter of this year, with a value-added tax reduction of about 880,000 yuan, and a social security fee reduction of more than 70 from February to February Ten thousand yuan. "Zhou Zhangrong, the financial leader of Shentong Logistics, said," This has greatly eased the cash pressure of the enterprise. "
New demand generates new supply, and new supply can also create new demand. The "house economy" has spawned new kinetic energy for economic development, accelerated the penetration of e-commerce, and also tested the ability of Guangdong e-commerce enterprises to stabilize production and guarantee supply.
Zhuhai Hengqin Cross-border Theory Network Technology Co., Ltd. is the representative of Hengqin cross-border e-commerce. Leveraging on the advantages of the Macau-Portuguese platform in Macau, the company launched the "Anti-epidemic Plan-Global Search for Medical Materials" operation, searching for the most urgently needed medical-grade protective clothing, masks and other key medical materials worldwide, and assisting local governments to provide Hengqin companies Parks, innovation and entrepreneurship incubators, comprehensive administrative service centers, charities, etc.
"The efficient and meticulous service of the tax department has provided us with a great help for the rapid resumption of production." Zhou Yunxian, head of Zhuhai Hengqin Cross-border Network Technology Co., Ltd. said. It is reported that the tax department of Hengqin New District has opened a "green channel" for taxation for "cross-border theory", and quickly processed tax-related matters such as invoices and declarations.
Benefiting from the preferential tax and fee policies during the epidemic, many small and micro e-commerce enterprises and self-employed e-commerce companies also said that the reduction in funding pressure has made them more confident in ensuring stable supply and stable production. "The collection rate of value-added tax for self-employed individuals has been reduced from 3% to 1%, which is of great benefit to us." Mr. Yang, who was engaged in the purchase and sale of Sanhua Li in Qianpai Town, Xinyi City, Maoming, has been operating an e-commerce business for 5 years. He introduced that after the levy rate was reduced from 3% to 1%, it is expected that the value-added tax will be reduced by 6,000 yuan. (Finish)