[Commentary] At the news conference on the prevention and control of the New Coronary Pneumonia Epidemic in Shanghai on April 13, Liu Min, deputy director of the Shanghai Commerce Commission, said that after the outbreak, e-commerce promoted the transformation of residents ’consumption patterns and enterprises by virtue of online advantages Innovative management methods.
First, the rapid development of emerging consumption. Taking fresh food e-commerce as an example, in the first quarter, the cumulative turnover of fresh food e-commerce in Shanghai increased by 167% year-on-year to 8.8 billion yuan (RMB, the same below), and the order volume increased by 80%.
[Same period] Liu Min, deputy director of Shanghai Municipal Commission of Commerce
During the epidemic, the major fresh e-commerce platforms had 500,000 orders per day, selling about 150 tons of pork and 500 tons of vegetables. More and more citizens are using smartphones to buy food online, and the number of active users on some e-commerce platforms has also increased by 127.5% year-on-year.
【Explanation】 The second is to accelerate the digital transformation of physical enterprises. Digitally empowered business districts, shopping streets, and merchants have undergone transformation and upgrading, and new models such as cloud shopping, cloud shopping, cloud exhibitions, cloud catwalks, and cloud experience are taking shape.
[Same period] Liu Min, deputy director of Shanghai Municipal Commission of Commerce
Shanghai Fashion Week and e-commerce companies held the world's first "Yunshang Fashion Week", which attracted more than 150 domestic and foreign brands to participate actively. One week live broadcast views have reached 11 million people, and sales exceeded 500 million yuan.
[Commentary] Liu Min said that in the next step, the Shanghai Municipal Commission of Commerce will accelerate the cultivation of a number of e-commerce platforms with good demonstration effects, strong driving effect and great market influence in accordance with the relevant requirements of the "Shanghai Action Plan for Promoting Online New Economy Development". Cultivate and strengthen emerging consumption and promote the development of Shanghai Online New Economy.
[Same period] Liu Min, deputy director of Shanghai Municipal Commission of Commerce
Encourage major e-commerce platforms to provide special support such as traffic and data for key merchants and key brands, and actively promote new formats such as live e-commerce, community e-commerce, "small program" e-commerce, and audio and video sharing platforms.
Reporter Xu Mingrui from Shanghai
Editor in charge: [Lu Yan]