[Social Review] Think of ways to make the consumer market pick up faster
Wu Di, commentator
People have money, are willing to spend money, and it is not difficult to earn money. Only then can they have consumer desire and consumer confidence. Enterprises can survive epidemic situations and have the ability to provide various services and products. Interest consumption, so as to open the cycle of production to consumption, can provide more vitality for the prosperity of the market.
According to the Economic Reference News on March 24, the domestic epidemic has gradually stabilized and the consumer market is recovering. At present, the Ministry of Commerce, the Development and Reform Commission and other departments are studying and promulgating policies to further stabilize automobile consumption. Many local government departments and businesses have launched marketing activities for the home appliances and electronic products to encourage green and intelligent consumption and promote product upgrades. Experts said that with the improvement of the epidemic situation and the effect of policies, the pace of consumer market recovery is accelerating.
Since the outbreak of the new crown pneumonia outbreak, people have reduced shopping and cancelled meals. The sales of non-essential commodities and the catering industry have been significantly affected. According to the National Bureau of Statistics, from January to February this year, the total retail sales of consumer goods fell by 20.5% year-on-year. And this is just one aspect of economic and social damage. Looking at the whole country, it is true that the magnitude of the economic recovery pressure of such a large-scale economy should not be underestimated.
In addition to the subjective factors of the decline in consumer confidence, there are many objective factors. For example, different levels of epidemic prevention and control risks, different levels of emergency response to public health emergencies, and corresponding measures are naturally different, leading to barriers to the integration of economic recovery measures between regions, coupled with excessive prevention and control in some places, and more procedures for resuming work and production The procedures are cumbersome; the increasingly severe international epidemic prevention situation has greatly affected the recovery of China's foreign trade-related industries.
In this context, it is necessary to introduce some short-term stimulus policies to eliminate market restraints, promote consumption replenishment and potential release, and accelerate the recovery of consumption growth.
Relevant policies are being successively introduced everywhere. For example, some places have lowered the level of emergency response to public health emergencies; some have comprehensively restored urban and rural roads and public transportation services between low-risk areas; some have encouraged them to operate under certain conditions; some cities have different conditions Issuance of consumer vouchers in the field, and even local government leaders "own the restaurant" to guide citizens to spend. For example, 670,000 person-times in Nanjing hit consumer coupons, which drove nearly 10 million yuan in food, sports, and books in five days. These measures have undoubtedly boosted the public's consumer confidence to a certain extent, and promoted the "full-blood revival" in the catering and shopping industries.
To promote the recovery of the consumer market, both the demand side and the supply side need to be considered. It is not difficult for people to have money, be willing to spend money, and earn money. Only then can they have consumer desire and consumer confidence. Only by letting consumers have product consumption, local consumption, and interested consumption, so as to open up the cycle of production to consumption, can we provide more vitality for the prosperity of the market.
On the one hand, we need to get through the blocking points in reality. For example, the progress of implementation of policies in different regions is different. Taking the “unreasonable restrictions on the removal of foreign workers to return to work” as an example, the implementation of the two places is not the same, and it is difficult to prevent employees from returning to work and returning to work; In a few industries or even a few enterprises, the assistance measures are not refined enough; in some places, the issuance of consumer vouchers and cultural travel vouchers is relatively simple and extensive, failing to fully estimate the local financial capacity and the actual plight of the industry development, etc.
On the other hand, work on long-term mechanisms to promote consumption growth. Just like a dry field, a flood of floods is only a matter of urgency. In the long run, it will require more trickle irrigation and slowly soaked spring rain. Therefore, it is necessary to start from the aspects of promoting job stabilization, improving the consumption system and the consumption environment, and establishing a long-term mechanism for economic development that can withstand the test of wind and rain.
To cope with the epidemic examination and promote the recovery of the consumer market, we can further expand our thinking and find opportunities to achieve new breakthroughs and create new economic development models. For example, "Internet + Resumption of Production" and "Cloud Opening" have provided more inspiration for digital transformation of enterprises; traditional offline service industries such as cultural tourism, pensions, childcare, etc. have accelerated the online deployment and become new employment growth points, etc. . All these provide useful experience for us to expand our development path.
The impact of the epidemic on the consumer market is temporary. With the resumption of work and production and the promotion of consumption policies in various places, the overall operation of the economy and society will enter the fast track. It is expected that more measures tailored to local conditions can be implemented, effectively boost consumer confidence, accelerate the release of frozen consumer demand, and allow the consumer market to recover a little faster. This is an expectation for the people to have a good life, and it is also an inherent requirement for economic and social prosperity and development.