Improve quality assurance and supply new business
Speed up the revitalization of domestic travel
Our reporter Zhao Shan
Domestic scenic spots have been opened one after another, and some of the operating activities of travel agencies have begun to resume. Tourists' footsteps have gradually started from city tours and surrounding tours, and tourism consumption is gradually recovering. Domestic tourism will be the highlight of China's tourism market in 2020. Improving the quality of supply and cultivating emerging business formats have become the top priority for the development of domestic tourism.
Scenic orderly opening
As the epidemic situation continues to improve, the domestic tourism market is accelerating its recovery. According to statistics from the Ministry of Culture and Tourism, as of March 16, 3,714 A-level scenic spots in 28 provinces (autonomous regions and municipalities) have resumed operations, and the rate of resumption of work has exceeded 30%. The major tourist attractions that have been opened are mountain-type scenic spots, Outdoor tourist places such as open scenic spots and civic parks. According to Ctrip statistics, more than 1,000 scenic spots have been re-booked on its platform. As the epidemic situation is not over yet, the scenic spot is actively taking measures to limit the flow. At present, the number of tourists is still far below the pre-epidemic level.
Among the currently open scenic spots, the most popular natural scenery scenic spots are Xiangshan, Mantouzhu, Yalong Bay Forest Park, Wuzhizhou Island, Tianya Haijiao, Qingxiu Mountain, and Xiling Snow Mountain. Yu Xiaojiang, vice president of the Ctrip Group and CEO of the Global Entertainment Division, said: "Spring is blooming, and tourists can enjoy natural scenery and fresh air in these non-closed scenic spots such as the famous mountains and big rivers, which is conducive to relaxation. Online appointments have become the standard configuration for the opening of scenic spots. Citizen tourists are actively using non-contact health tours such as buying tickets online and listening to audio guides online. "
Recently, Shanghai, Shaanxi, Xinjiang, Sichuan and other places have resumed some business activities of tourism enterprises. The first products of travel agencies and online travel platforms began to resume online to accept bookings. Offline stores have also opened in some regions. Travel agencies began to resume work in an orderly manner, and the domestic tourism market accelerated its revival. This has greatly boosted the confidence of tourism practitioners. According to the reporter's understanding, the restoration of the first batch of tourism products on the line, mainly focusing on less gathering, more private private groups, exquisite groups, mainly in the current seasonal, close to nature leisure travel. Ctrip's group business is rapidly recovering local travel products such as Shanghai, Shaanxi, Xinjiang, and Sichuan. After the recovery, the tour tour puts the health of tourists first. A series of measures were taken, including the need for the driver's guide to take a temperature measurement and wear a mask, and prepare a care package with the tour, including supplies such as masks, alcohol, and hand sanitizer.
Upgrade tourism consumption
Consumption is the final demand and the lasting driving force for the growth of the tourism industry. The key to revitalizing the tourism industry is to expand consumption. Recently, 23 departments including the National Development and Reform Commission, the Ministry of Culture and Tourism jointly issued the "Implementation Opinions on Promoting Consumption Expansion and Quality Enhancement and Accelerating the Formation of a Strong Domestic Market" (hereinafter referred to as the "Opinions"), of which "the focus is to promote the improvement of cultural and tourism leisure consumption "Upgrade" is one of the core content. Zhejiang, Shandong, Liaoning, Jiangsu and other places plan to issue cultural travel coupons to stimulate consumption.
At the recent Cultural Tourism Promotion Public Welfare Live Conference hosted by Zenith Intellectual Property, experts and scholars have increased their spending on tourism consumption. Yu Chong, Dean of the Institute of Advanced Studies in Culture and Tourism of Qingdao University believes that tourism consumption is the fulcrum of the revitalization of the tourism industry after the epidemic. The revitalization of the tourism industry was first started from the surrounding tourism of provinces and cities, which promoted the revitalization of domestic tourism consumption.
Ma Yong, dean of the Tourism Development Research Institute of Hubei University and deputy director of the Tourism Management and Education Commission of the Ministry of Education, believes that after the epidemic, people ’s travel consumption experience will change. People value health care more, let the mind and body fly, and integrate into nature. . The frequency of traveling around cities and rural leisure tours will increase, and it will even become high-frequency consumption.
Li Xinjian, a professor at Beijing Second Foreign Languages Institute and a member of the "Thirteenth Five-Year Plan" of the Ministry of Culture and Tourism, said that the development of tourism in 2020 must be a top priority for domestic tourism. The quality requirements for people's domestic travel will change. In the process of high-quality development of domestic tourism, we need to make some important plans around the market order, product quality, standard landing, face differences, fill in shortcomings, strengthen advantages, select key points, and serve the overall situation, and introduce some corresponding Policy.
Cultivate emerging businesses
During the SARS period 17 years ago, tourism was also hit hard, but after that, the domestic tourism market did not slump, but quickly entered the recovery period. After 17 years, the scale and quality of China's domestic tourism have improved significantly. In 2019, the number of domestic tourists was 6.006 billion, an increase of 8.4% over the same period last year, and domestic tourism revenue was 5.73 trillion yuan, an increase of 11.7% over the same period last year. Domestic tourism is more resilient, and its ability to resist risks is also stronger.
Improving the quality of supply and cultivating emerging business formats have become the top priorities for the development of domestic tourism. The "Opinions" clearly proposes to cultivate new types of culture and tourism formats, encourage the development of museum experience, science and technology tourism, folk custom tourism and other cultural experience tours, and develop a group of tourist routes, tourist destinations, tourism performing arts, and regional and regional tourism that meet the needs of domestic and foreign tourists. Creative tourism products with ethnic characteristics. Promote the development of tourism across the region, and enhance the quality and brand influence of national tourism resorts. Encourage regions to develop special tourism based on local conditions, such as inbound island tours, offshore tourism, rural tourism, ice and snow tours, and cultural tours to historical and ancient capitals.
During the epidemic, tourism experts and practitioners held several online forums to discuss strategies for revitalization. The general trend of tourism consumption upgrade will not change with the epidemic situation, but the epidemic situation will boost the market demand for some tourism products. In the future, domestic tourism will usher in an era of multi-industry integration, accelerating integration with medical care, pensions, sports, and research. Recreational tourism, eco-tourism, sports tourism, etc. have been favored by everyone and will usher in great development. For tourist destinations, to win more tourists, it is not only good natural scenery, but also a comfortable living space.