On the 2.5-day weekend and spending 100 million yuan in consumer vouchers, these provinces and cities have "spelled" to promote tourism!

China and Singapore Jingwei client on March 20 (Zhang Yanzheng) Since the outbreak, the tourism industry has been pressed the "pause button" for more than 50 days. As the situation of domestic epidemic prevention and control continues to improve, tourism markets in various places have begun to gradually recover. Recently, the cultural tourism departments of Henan, Jiangsu and other provinces have successively announced that except for travel agencies and online tourism companies that are temporarily not allowed to operate cross-province and entry-exit group travel business and "ticket + hotel" travel business, other business activities can resume Carry out.

In order to stimulate the development of the tourism industry, various provinces and cities have also launched Huimin gift packages. "2.5 days off on weekends", "100 million yuan consumption vouchers", "reduction in scenic spot tickets", "buy one, get one free", etc. Ctrip's "Daily Scenic Area Opening Update Table" shows that as of March 19, 1601 well-known scenic spots across the country have opened and can be booked on Ctrip, and more than 40% of 5A-level scenic spots are open. It is understood that the platform has launched more than 30,000 "view + wine" self-driving tour packages, the recovery rate is nearly 40%.

Among the provinces and cities, Shanghai is the fastest to resume tourism operations. In the morning of March 20th, a total of 154 tourists from 7 tourist groups organized by Spring and Autumn Tourism have set off in batches. They will go to Shanghai local attractions such as Chongming and Jiading for outing activities. This is also the first group of members on the journey after Shanghai announced the restart of tourism on March 15.

Xin Yanwei, Zhang Yan's photo taken from the bird's eye view of Shanghai Bund

Jiangxi: 2.5 days off on weekends, half price tickets

On March 19, the Information Office of the People's Government of Jiangxi Province issued the "Notice on Playing a" Combination Boxing "to Boost Tourism Consumption." The "Notice" requires that all units in Jiangxi Province will try out 2.5 days of flexible weekend work in the second quarter of this year. The province's 5A, 4A and 5A rural tourist spots will be given a half-price discount for tourists who enter the scenic spot on Friday afternoon. At the same time, it will also invest 10 million yuan in electronic consumer vouchers to guide tourism consumption.

The "Notice" stated that, in accordance with the actual work arrangements, various units in various places will try out 2.5 days of flexible work and rest on the weekend in the second quarter of this year, and actively guide cadres and employees to go out for leisure and vacation on weekends. The flexible working schedule reduces the working hours, which can be replenished by extending the length of other working days. At the same time, Jiangxi Province has also stepped up its efforts to benefit people through the reduction and exemption of scenic spot tickets. The province's 5A-level, 4A-level tourist attractions and 5A-level rural tourist spots will give half-price tickets to tourists who enter the scenic area on Friday afternoon. Various scenic spots around the country are also introducing preferential policies such as discounts for local travel tickets.

In addition, the Jiangxi Provincial Department of Culture and Tourism commissioned the "Yunyou Jiangxi" platform to invest 10 million yuan in electronic consumer cards to Jiangxi residents to attract more Jiangxi residents to travel to scenic spots in the province. From April, Jiangxi residents can apply for consumer vouchers through the “Yunyou Jiangxi” platform, and when they go to various scenic spots in the province with electronic consumer vouchers, they can enjoy discounts on the face value of the coupons.

Photograph of Xin Jingwei and Zhang Yan in a park tourist map

Jiangsu: 10 million yuan consumer coupon

The Jiangsu Development and Reform Commission announced on March 19 that it has introduced a number of price and fee measures to help the tourism market come out of the doldrums.

Among them, Nanjing issued a total of 13 million yuan in rural tourism e-consumption vouchers, including 3 million yuan in travel coupons, and 10 million yuan in rural guesthouses. It is reported that each country house guest house voucher is 100 yuan in face value, and each user can receive a maximum of two, which can be deducted at the time of settlement of country house guest house consumption, regardless of room type. Rural travel coupons are issued daily. Consumers do not need to participate in the lottery. They can apply for them daily on the "Nanjing Cultural Tourism" WeChat public account or "My Nanjing" platform, while stocks last.

In addition, the 5A Confucius Temple Scenic Area will extend the "Qinhuai Lantern Festival" from March 15th to May 31st. A total of 3,500 tickets for the Qinhuai Lantern Festival and scenic spots were issued on the official platform of "Qinhuai Publishing", "Qinhuai Cultural Travel" and "Night Enjoy Qinhuai" every day, with a total of 105,000 tickets and a total value of 7 million yuan. "policy.

Yangzhou Slender West Lake Scenic Area has launched a number of pre-sale products in cooperation with online travel platforms. Among them, the “Parent-Child Travel Card” is priced at 299 yuan. Two adults lead a minor under 18 years old, and they can visit 5 scenic spots of Slender West Lake, Daming Temple, Hanling Garden, Tangcheng, and Bagua Memorial Hall all year round.

Taking into account that some scenic spots in tourist attractions are not open for the time being, many scenic spots in Jiangsu Province have reduced their ticket prices. The Ming Xiaoling Scenic Spot ticket was reduced from 70 yuan / person to 60 yuan / person, the Linggu Temple scenic spot was reduced from 35 yuan / person to 20 yuan / person, and the Niushou Mountain Scenic Area ticket was reduced from 98 yuan / person to 20 yuan / person. The ticket price of Pearl Spring Zoo has been reduced from 60 yuan / person to 30 yuan / person.

Phoenix, Hunan: Nearly 200 hotels "buy 1 night and get 1 night"

Recently, the Fenghuang County Cultural Tourism Working Committee of Hunan Province has issued the "Preferential Policies for Tourism Development in Fenghuang County", which has released eight measures including all scenic spots (points) to exempt tickets for medical workers across the country, send rooms to tourists, give tickets, and reward. The policy shows that within three months after the opening of Fenghuang County Scenic Spot (spot), 11 hotels, 113 hotels, inns, and 55 homestays in the county implemented a “buy 1 night and 1 night” discount for tourists. (Point) After the opening until December 31, the government provided 10,000 rooms for tourists to stay for free.

In addition, within three months after the county's scenic spots (points) are open, all tourists who purchase tickets for scenic spots (points) in Fenghuang County can enjoy the "buy one get one free" discount. With the scenic spot tickets and my ID, the next day You can visit any scenic spot participating in the activity for free. All travel agencies come to Phoenix to meet the "two one" (one night accommodation and one tour line product) conditions and reward; the government provides free parking for tourists (excluding large and medium Bus); and tourists can take the city shuttle bus for free to enter the ancient city.

It is understood that on March 8th, the ancient city of Phoenix has officially opened its doors to welcome guests, and the Minjiang River rafting and southern Great Wall tourist areas have resumed business.

Shanghai: 800 yuan subsidy for employees in tourism and other industries

On March 19, the Shanghai Municipal Bureau of Human Resources and Social Security and other three departments jointly issued a notice to provide one-time employment subsidies to key enterprises supporting epidemic prevention and control during the Spring Festival and enterprises in difficult industries affected by the epidemic.

Among them, in the four industries affected by the epidemic, such as accommodation, catering, sports entertainment, transportation, and tourism, Shanghai enterprises established before January 1, 2020 and paying social insurance in accordance with regulations will receive subsidies in accordance with the previous month when the enterprise applied for them. The calculation of the actual number of social insurance contributions for urban employees is 800 yuan per person. The maximum subsidy for each enterprise is 5 million yuan, and the application is limited to once.

It is worth mentioning that the Shanghai Municipal Bureau of Culture and Tourism has announced on March 15 that tourism enterprises can resume some business activities. At present, Ctrip, Donkey Mom and other travel agencies have launched a number of local Shanghai tours. Among them, “Shanghai Museum + Oriental Pearl + Pujiang Tour + Bund Day Trip”, “Shanghai Museum Bronze Pavilion + Ceramic Pavilion In-depth Half-Day Tour” and “Shanghai Bund In-depth Half-Day Tour” are more popular.

In addition, popular scenic spots including Zhujiajiao Ancient Town, Shanghai Happy Valley, Shanghai Haichang Ocean Park will also be officially reopened on March 20.

Shanghai Happy Valley officially opened on March 20 Source: Shanghai Happy Valley WeChat public account

Zhejiang: 40 billion credit to support cultural and tourism enterprises

Zhejiang, which is rich in tourism resources, has also pressed the "shortcut key" to revive tourism. On March 17, the Zhejiang Provincial Department of Culture and Tourism issued the "Notice on Measures to Promote Cultural Tourism Consumption during the May 1st and Dragon Boat Festival Holidays", encouraging various places throughout the year to reduce the price of tickets for scenic spots, reduce or exempt, discount hotel reservations, Various forms of cultural tourism to benefit the people and other activities; and called on the scenic spots to organize festivals, flower viewing, dragon boat races, Baozongzi and other festivals and folk cultural activities during the May Day and Dragon Boat Festival holidays.

To this end, Zhejiang United Banks successively issued financial support policies and specifically arranged 40 billion credit funds to support cultural and travel enterprises with difficulties in operation.

In order to promote tourism consumption, Zhejiang also issued "cultural travel vouchers" and "big red envelopes" to the citizens. On March 18, Qiandao Lake Spring Tour Promotion Season was officially launched. The first batch of 50,000 Qiandao Lake travel coupons was first launched on Alipay, and "ten million" benefits began to be put on the market. Among them, the consumption vouchers cover major tourist consumption areas such as tourist attractions, hotels, homestays, sports and leisure, food and beverage, and Qiandao agricultural products.

It is understood that the Qiandao Lake Travel Voucher is based on the preferential prices launched by the merchants, and then supports the "full reduction" discount. The maximum reduction can be up to 300 yuan minus 100 yuan. Search through Alipay for "Qiandao Lake Tourism Official Platform" ”Mini program, directly enter the event page and click to receive different types of consumer vouchers according to personal needs.

Qiandao Lake tourism preferential policies show that from March 18 to May 1 this year, Qiandao Lake Scenic Area, Wenyuan Lion City Scenic Area, Stone Forest Scenic Area, Forest Oxygen Bar, Longchuan Bay, Diaoyu Island, Jiulaojie, Thousand Island Secrets will be free of charge Open to the outside world.

Ningbo City also announced on March 13 that the Ningbo Municipal Government and enterprises will jointly launch a 100 million yuan cultural and tourism benefit coupons. All citizens and tourists can collect them on designated platforms and in designated scenic spots, hotels and other cultures. Tourist venues enjoy discounts with coupons.

Photograph of Xin Jingwei's Zhang Yan in tourism data map

In addition to the above-mentioned provinces and cities, Shaanxi, Gansu, and other places have also announced the restoration of some operating activities of travel agencies and online tourism enterprises.

On March 18, Gao Zheng, the director of the Ministry of Culture and Tourism ’s Industrial Development Department, stated at the State Council ’s Joint Prevention and Control Mechanism meeting that as of March 16, 3,714 A-level tourist attractions in 28 provinces (regions, cities) across the country have resumed. It is open for business, and the rate of resumption of work has exceeded 30%. The tourist attractions that have resumed opening up are mainly mountain-type scenic spots, open-type scenic spots, and public parks. As of March 15, more than 180 museums in 19 provinces and autonomous regions, including Shaanxi, Shanghai, and Sichuan, have resumed opening, including 19 first-class museums.

Bohai Securities believes that cases have been cleared in many provinces and cities in China, and the results of epidemic prevention and control have been further consolidated. On this basis, more scenic spots in China have also resumed operations, and some scenic spots have completely resumed operations. The public still has huge demand for tourism. Therefore, the tourism industry is expected to usher in a rebound after the epidemic. (Zhongxin Jingwei APP)

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