(Fighting New Crown Pneumonia) China's economic war "epidemic" record: counties and mayors "get together" live broadcast boost confidence and promote consumption
China News Agency, Fuzhou, March 11th (Reporter Long Min) Right now is the harvest season. Li Juan, deputy magistrate of Yunxiao County, Zhangzhou City, Fujian Province, is transformed into a "net red" in the live broadcast room. Taste and good effect. Her popular live-streaming sales made the live broadcast room's popularity more than 170,000 in less than an hour, and attracted a large number of netizens to place orders.
In just one month, Fujian local mayor Zhang Fan and Shishi mayor Huang Chunhui and many other local officials walked into the live broadcast room and became web anchors to promote local famous products.
Webcast rooms are becoming the "new battlefield" for officials in many parts of China. In February this year, there were more than 20 counties and mayors who brought live goods to Taobao alone. Among them were Adong, the mayor of Sanya, Hainan, the southernmost part of China, and Lieutenant Wang, the deputy head of Huma County, the Daxinganling region, the northernmost part of Heilongjiang. According to Zhu Xi, a person in charge of Taobao Live, the number of counties and mayors who will broadcast live on Taobao in March will reach 130.
Recently, under the influence of the new crown pneumonia epidemic, many consumer markets in China have been hit hard. In particular, there is a large backlog and slow sales of agricultural products.
As a result, local officials have become a new fashion to broadcast goods live. Zhang Fan recently walked into the live broadcast room to promote Fuqing cuisine. In just one hour, it attracted more than 1 million netizens to watch online. The roasted eel and durian were sold out of stock.
Zhang Fan, who first appeared in the live webcasting room, said that during the “point-to-point” visits and assistance to enterprises, he learned that many enterprises and farmers in Fuqing were affected by the epidemic and encountered marketing difficulties. He hopes to take advantage of the new sales format of live delivery to solve the problem of sales for local small, medium and micro enterprises and farmers. He also encourages more local enterprises to join the live sales platform and bring more good goods to consumers.
Li Juan said that selling live goods is a technologically innovative way to help the poor, reducing the intermediate links of traditional agricultural product sales, and at the same time quickly opening up market supply and demand information to promote the formation of new market demand.
Officials "grouped" live broadcasts, with specific considerations to promote consumption. At present, various regions are actively promoting the restoration of normal production and life, and the catering, retail, and tourism industries have resumed opening up. However, due to the lack of market confidence, the consumer market in many places still has few customers.
Promoting market confidence has become the current policy focus of local governments. Huang Maoxing, Dean of the School of Economics, Fujian Normal University, pointed out that due to the impact of the epidemic, consumer markets across the country are facing difficulties such as insufficient sales, and there is greater pressure for steady growth; officials in many places will expand the consumer market through live broadcasts, which will boost consumer confidence. And market vitality.
Zhu Xi believes that when the county and mayor come to the live broadcast, they will have a very good credibility endorsement, releasing a positive signal, which can not only help the sales of slow-selling agricultural special products, but also help the localities to develop distinctive brands of agricultural products through the online platform and improve agricultural products Added value.
In addition to "bunching" live broadcasts, official street consumption has also become another way to boost consumer confidence. On March 8th, Yuan Guangping, Secretary of the Luzhou Municipal Party Committee of Hainan Province, led a party in charge of the relevant departments of the city to order food at the food street of the city's commercial square. On March 9, Zhang Jinghua, member of the Standing Committee of the Jiangsu Provincial Party Committee and Secretary of the Nanjing Municipal Party Committee, came to Nanjing's big-name stalls, showed the green "Su Kangma", and took a seat at the store to enjoy duck blood fan soup and other snacks.
Many economic experts believe that the promotion of consumption depends not only on the stability of the "net red" county and mayor, but also on the establishment of a long-term market mechanism.
Huang Maoxing pointed out that service industries such as commerce, tourism, catering, etc., are not only the support of economic growth, but also the expression of urban vitality; we must take multiple measures and implement precise measures to grasp the balance between epidemic prevention and rehabilitation, create a safe and secure consumption environment, and adhere to online Work together to effectively promote consumption recovery and potential release.
Huang Maoxing said that to promote consumption, it is necessary to introduce a policy "big gift package" to create conditions to help enterprises and businesses resume work and production as soon as possible, and promote the service industry to resume business as soon as possible; And other carriers to help companies expand sales channels.
Hu Binghua, a researcher at the Institute of Rural Development of the Chinese Academy of Social Sciences, suggested speeding up the integration of e-commerce genes into traditional rural production and life, and promoting the long-term development of rural China.
At present, Fujian, Guangxi, Sichuan, Henan, Hunan and many other places have intensively introduced a new round of specific measures to promote consumption and stable growth. (Finish)