China News Service, Beijing, March 10th (Reporter Du Yan) The Consumer Protection Promotion Campaign "Epidemic Protection and Online Supply" sponsored by the Beijing Municipal Bureau of Commerce will start on March 18th, and within one month, online shopping discounts will be launched Duoduo, online training supports Xiaowei, "Consumer Strategy" guides consumption, and proposes safe distribution. Hundreds of consumer electronics platforms, express delivery, offline supermarkets, new retail and other companies will participate in it, forming a comprehensive, Large-scale cross-border collaboration across channels. The event will also expand online marketing channels for small and medium-sized enterprises, foreign trade enterprises, etc.
Hundreds of companies jointly promote online, consumers enjoy "cloud shopping"
Hundreds of well-known companies such as Beijing Juntai Department Store, Beijing Bufeng Lotus Supermarket, Hema Xiansheng, Hungry Me, Daily Excellent Fresh, Beijing Daoxiang Village, etc. The six major sections of "Good mood at home", "Zhai Jia Le Yang Bao Wa", "Zhai Jia Mei Da Zhi Jia", "Zhai Zhi Jiao Global", and "Zheng Shi Jia Life" are focused on promotion in different time periods, so that consumers can fully enjoy the fun of "cloud shopping".
At the same time, tap the advantages of new media platforms to gather popularity. For example, Beijing Hopson Plaza will launch live broadcasts of goodies every week, launching special events such as Adidas, 3CE, China Gold, and Songshan Cotton Stores; Suning Carrefour will continue to hold "Health with us" public welfare live broadcasts, while sharing special products with consumers Common sense of a balanced diet; Beijing Post China Post Reading Network APP implemented free electronic newspapers and periodicals during the epidemic.
Hand in hand "online + offline", "foreign trade + domestic sales", smooth consumer channels
In order to effectively respond to the epidemic, various e-commerce platforms such as JD.com and Suning will provide entrance for offline companies. By setting up exclusive channels, lowering the barriers to entry, matching preferential policies, etc., to attract offline merchants to settle in and expand online marketing channels. Expand the supply of goods and services. At the same time, the e-commerce platform was mobilized to help foreign trade companies, and Bright (Beijing) International Trade Center explored online domestic sales. Dunhuang.com cooperates with China Post Group Corporation to provide authoritative answers to many logistics issues that sellers care about in the form of live broadcast.
Promote contactless services to give consumers peace of mind
During the event, nearly 100 companies, associations, and media jointly issued the "Beijing" Convenient Consumer Safe Home "contactless delivery service proposal, encouraging the use of smart express cabinets, and communities or properties without express cabinets encouraged nearby convenience stores (or haircuts) Stores, dyeing shops, etc.) to collect the courier to complete the common distribution.
On March 2nd, the Beijing Municipal Bureau of Commerce issued the “Notice on Application for the Development of the Living Service Industry in 2020”, which provides clearer encouragement standards for new business formats such as stores and smart express counters. Improving the terminal delivery system is one of the key tasks of the Municipal Commerce Bureau in 2020. Guiding enterprises to deploy intelligent express cabinets is also one of the ways to improve the terminal delivery system.
It is understood that JD.com ’s 7FRESH Seven Fresh Supermarket has set up five smart sales counters at the west gate of BOBO Free City in Tongzhou, Beijing; Wumart and Multipoint jointly launched the “Wumart Multipoint Community Anti-epidemic Service Station”, which uses big data to select the vegetables that people need daily Fruits, meat, eggs, milk, rice noodles, oil, etc. have been piloted in many communities such as Wuliyu and Laoshan in Shijingshan District. Dingdang Fast Medicine plans to release contactless distribution shelves to Beijing Wanjia community for free, and at the same time launches Anxinda distribution services.
Launch live training to help small and micro enterprises release online vitality
More and more brick-and-mortar enterprises are beginning to explore the way of online operation, setting off a wave of live streaming and cargo delivery. To this end, the "Epidemic Prevention and Supply Online" will launch a three-week training event with an online live training course every week. Well-known companies will participate in the lectures, provide professional guidance for online sales of small and medium-sized enterprises, solve problems and difficulties encountered in actual business operations, and interpret relevant government policies. Beijing Wangjing Kirin Xintiandi, Fumat Robotics, Baby Check (Beijing) Technology Co., Ltd. and other companies have signed up to participate. (Finish)