Domestic advertising spending exceeds 2 trillion yen Internet surpasses TV for the first time 16:12 on March 11
Over the past year, domestic advertising expenditures have surpassed TV for the first time, surpassing television by over 20% over the previous year, surpassing 2 trillion yen.
According to estimates from a major advertising company, Dentsu, domestic advertising expenditures for the past year were 6,093.1 billion yen, an increase of 6.2% from the previous year, an increase for eight consecutive years.
Of this, Internet advertising expenditures amounted to 2,104.8 billion yen, up 19.7% from the previous year, up double digits for the sixth consecutive year, partly due to the expanded range of advertising included in the estimate. The yen has been exceeded.
On the other hand, advertising expenditures for TV media, including both terrestrial TV and satellite media-related services, amounted to ¥ 1,861.2 billion, down 2.7%.
As a result, Internet advertising costs exceeded television media for the first time.
According to Dentsu, "Digitalization has progressed and it has become a turning point in the advertising industry. Internet advertising is expected to increase in the future, but if the domestic economy stagnates due to the spread of the new coronavirus infection, Could be affected. "