The MPLM Group's 2020 Trademark Report unveiled the 10 most familiar brands for consumers in the UAE, and the tenth annual report classifying brands based on familiarity, through an analysis of consumer response and evaluation, indicated that the Apple brand came In first place
The report defines the most familiar brand as the scientific study of familiarity and emotions that measures the connections that brands make and are loved by consumers. He pointed out that the technology and telecommunications industry now owns four brands in the list of top 10 brands. Google ranked # 2, with 50% of customers saying that they couldn't live without this brand. To complete the list of technological brands, Samsung ranked No. 6, and Microsoft ranked No. 10.
According to the report, the auto industry continues to dominate in this study, with five brands listed in the Top 10. There are three new brands that entered this category: "Honda" ranked No. 3, "Toyota" ranked No. 4, and "Nissan" ranked No. 9. Two car brands continued to be listed in the top 10 cars since last year, namely: " Mercedes-Benz is ranked No. 7, and Ford is ranked No. 8. Emirates Airlines is ranked No. 5 and is the only domestic brand among the top 10 most familiar brands.