County catering brands such as Micun Bibimbap and Tastin are quietly spreading in "Beijing, Shanghai, Guangzhou and Shenzhen" From 4 yuan per cup of lemonade to 29.9 yuan for a three-piece lunch set, county catering brands have become the "new favorites" of consumers in big cities. High cost performance is the key, and featured products are the highlights of this type of brand attracting consumers.
Meituan data shows that in 2023, the average store growth rates of major county catering Brands in Beijing and Shanghai will reach 148% and 225% respectively.