Ziguangyuan has a history of more than 100 years. The stall menu basically covers all kinds of snacks in Beijing.

It is regarded by many locals as a "cook who doesn't cook" Post-95s generation has become the main force of consumption. Old catering brands have launched Meituan takeout and group buying. This drives the popularity of affordable brands such as ZiguangYuan and Gongmenmen Steamed Bun Shop. The consumption scale of old catering brands across the country continues to grow.