The top ten consumer rights protection public opinion hot spots in 2023 have been announced. Among them, "complaints caused by improper words and deeds of e-commerce anchors" have the highest social influence index.

The inappropriate behavior of such anchors betrays the trust of consumers and becomes a "slot" for consumers to defend their rights. The consumption experience of shared massage chairs and shared power banks is poor. Third-party evaluations are "off-track" and interfere with consumers. "fresh food lamps" change the appearance of products to mislead consumers.