China News Service, March 15 (China News reporter Xie Yiguan) On March 15, the China Consumers Association and others released the top ten consumer rights protection public opinion hot spots in 2023.
Among them, "complaints caused by improper words and deeds of e-commerce anchors" have the highest social influence index.
The China Consumers Association and others mentioned that in 2023, there will be frequent incidents of inappropriate behavior by leading e-commerce anchors causing consumer disgust.
A well-known anchor ignored consumers' doubts about the product's cost-effectiveness when selling products, and made irresponsible and inappropriate remarks, even asking consumers to "reflect", triggering consumers' criticism of the anchor's "arrogance".
Individual anchor teams have seized on some netizens' curiosity and "ugliness" mentality, and used female anchors with disheveled hair and pretending to be crazy as "program effects" to sell products. However, this kind of vulgar product selling behavior has increasingly aroused the disgust of most consumers.
There are also some anchors who "cooperate" with team members and use sales data, live broadcast barrages, interactive methods, etc. to induce consumers to place orders and purchase goods, causing controversy among consumers who use the "e-commerce praise" routine.
Relevant hot events show that while individual e-commerce anchors reap "traffic dividends", they neglect to improve consumers' shopping experience, and even "make a fuss" about the legitimate rights and interests of fans in the live broadcast room to seek economic benefits.
The inappropriate behavior of such anchors betrays the trust of consumers and becomes a "slot" for consumers to defend their rights.
In addition, B&B operators were exposed to "price hikes and chargebacks" and "false addresses"; catering businesses did not clarify charging standards and service content; "study tours" and "low-price tours" were deceptive and hidden traps; car companies' after-sales service suspensions caused car owners to worry; The consumption experience of shared massage chairs and shared power banks is poor; third-party evaluations are "off-track" and interfere with consumers; "fresh food lamps" change the appearance of products to mislead consumers; well-known brands touch the bottom line of food safety; cutting corners in finely decorated houses triggers rights protection for owners, etc. It has also become a prominent issue in consumer rights protection.
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