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Dubai Tourism partners with partners to achieve 2022-2025 strategy goals

2019-11-09T10:42:45.279Z

The Department of Tourism and Commerce Marketing (Dubai Tourism) held a meeting with its partners in the hospitality and travel sectors in the emirate in order to update them on the latest developments in the tourism sector and the positive performance achieved during the last period of this year, as well as initiatives and marketing campaigns.



Dubai Department of Tourism and Commerce Marketing (DTCM) held a meeting with its partners in the hospitality and travel sectors in the emirate in order to update them on the latest developments in the tourism sector and the positive performance achieved during the last period of this year, as well as innovative marketing initiatives and campaigns implemented by the department In order to enhance the reputation of Dubai World and increase the number of international visitors, in addition to the ongoing preparations and investment opportunities that will be provided by hosting Expo 2020 Dubai, as well as to unify visions and join forces of all to achieve the desired goals, and find a common base to improve the Fruitful and constructive cooperation between different parties in line with the Tourism Strategy 2022-2025.
The meeting was held recently at Hilal Saeed Al Marri, General Manager of the Department of Tourism and Commerce Marketing (DTCM) in Dubai, and was attended by a number of senior executives and representatives of the emirate's travel, hospitality and aviation companies, including Emirates and Fly Dubai. Jumeirah, Marriott International, InterContinental Hotels Group, Al Habtoor Group, Atlantis The Palm, Emaar Hospitality Group and others.
Hilal Saeed Al Marri said: “By organizing such regular meetings with our tourism partners, we aim to update them on the latest developments and trends in the global travel market, as well as the latest developments and performance of the local market, as well as explaining the various marketing campaigns, initiatives and efforts made by the Department. In order to attract more visitors to the city in order to strengthen its position as a favorite destination to visit, and to be Dubai always at the forefront of the global tourist destinations recommended to travel. During these meetings, we also urge partners to keep abreast of developments and work together in line with the tourism strategy (2022-2025). ”

“Our continued success in the tourism sector is the result of a real partnership between the Department and its partners in the public and private sectors. Dubai Tourism is committed to increasing the attractiveness of the city to different target audiences around the world by providing exceptional and unique experiences for visitors. “In every aspect of their journey, internationals are part of our endeavor to make Dubai the most visited city in the world.”
He also reviewed a number of initiatives and events that play an important role in maintaining the positive momentum of the sector, including: Dubai's annual retail calendar, which includes many festivals and events that revive the retail sector, including the Dubai Shopping Festival, which will be celebrated Silver Jubilee in monthly The Dubai Fitness Challenge, which kicked off on October 18 and runs until November 16, is calling for everyone to participate in these festivals and initiatives for the benefit of all parties as well as enhance Dubai's status as a destination. M Fadla Tourism & Shopping.
Neil Jones, Head of Marketing and Sales, Marriott International Middle East and Africa, said: “Marriott International is emphasizing the promising future of the tourism sector in the emirate of Dubai, thanks to its visionary leadership that supports all government institutions, including the Department of Tourism and Commerce Marketing. The department has achieved many outstanding achievements that have established Dubai as a global business and leisure center. ”
Pascal Gaufin, General Manager, InterContinental Hotels Group India, Middle East and Africa, said: “IHG has extensive experience in the local market and has an exceptional relationship with the Department of Tourism and Commerce Marketing (DTCM). Programs and creative campaigns to turn Dubai into a destination filled with activities and events and provide high-quality services to travelers from around the world. The city is also constantly evolving to strengthen its position as a tourist destination and commercial destination, and continues to attract many travelers who wish to visit it several times to explore new in the area of ​​entertainment, arts, sports, heritage and culture.

“We are taking part in initiatives that contribute to the growth of the tourism industry by inviting more than one million subscribers in our loyalty program to visit the city and stay at the IHG InterContinental Hotels Group that they are known for. We are looking forward to attracting more visitors to explore Expo 2020 Dubai and bring great experiences to our hotel guests. We are delighted to take advantage of this event to provide more hospitality options for a wide range of travelers who are planning to visit the city in 2021 as well. ”

Source: emara

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