Networks Europe is about to run out of access to Facebook and Instagram
Meta
has introduced a new tool that allows content creators to
embed music with editorial rights in their
videos
and earn a portion of streaming ad revenue.
This is
Music Revenue Sharing,
a novelty with which the company founded by
Mark Zuckerberg
intends to encourage users to include songs by popular artists included in its catalog.
"This feature is
the first of its kind in the music industry
. No other platform offers creators this type
of revenue model
on this scale," the company said.
With this
Meta system, it intends to offer new
monetization
alternatives
both to content creators and to the artists of popular or well-known songs.
In this way,
the rights holders of
these can also earn money through
.
To do this, it will only be necessary for the creators to use the songs in their videos with a
duration from 60 seconds
onwards.
They will also be able to collect through
'in-stream'
ads - which are played before, after or during the videos -, since
a part of this income is destined for the authors
of these compositions.
Monetization
On the other hand, the creators of the videos will receive
20% of the income of the videos
that meet the requirements, while the remaining percentage will not be shared between the rights holders of the songs and
Meta itself
.
The company has recalled that all content created must comply with
Facebook's monetization policies
, as well as community standards.
In addition, he has stressed that both music and videos that violate these conditions
are exposed to sanctions
, such as demonetization.
In order to be part of this new system, content creators
will need to enable in-stream ads
and comply with monetization rules.
On the other hand,
the videos must be uploaded to a Facebook page
and contain songs included in the copyrighted music library, as well as present a musical component in the video.
This means that the content must predominate in these posts and that
licensed music
cannot be the main focus of the video.
HOW TO UPLOAD VIDEOS WITH SONGS WITH RIGHTS
Meta
has detailed that the videos can be uploaded either through the platform designed for this type of content,
Creator Studio
, or directly to the chosen page of the social network.
If the chosen song from the Facebook Library is eligible for
Music Revenue Sharing
, users will receive a notification confirming that the video is monetizing views and sharing revenue between creators, authors, and Meta.
In addition,
creators
can monitor their progress on expected earnings from in-stream ads at any time from the
Creator Studio
.
The company has announced that this
monetization system
has already begun to work throughout the world.
First, eligible videos
that comply with the regulations will
begin monetizing from
in-stream ads
in the United States.
This option will be extended to the rest of the world in the coming months.
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