The Saudi Federation launched its campaign under the slogan “Together We Grow” (Anatolia)

The Saudi Football Federation announced the launch of the campaign and official identity for the Kingdom’s bid to host the 2034 World Cup, for the first time in Saudi Arabia and the second in the Middle East and the Arab world.

Saudi Arabia became the only country to submit a bid to host the 2034 World Cup last November, only 27 days after announcing its campaign, which culminates an amazing year with the arrival of major stars in the Saudi Professional League, led by Portuguese Cristiano Ronaldo and Brazilian Neymar.

With ambition that embraces the sky, we launch the official identity for the #Saudi_candidacy 2034 file 🇸🇦

For more details ⬅️ #TogetherWeGrow

- Saudi Football Federation (@saudiFF) March 1, 2024

Under the slogan “Together we grow”, the union launched its campaign, saying that it is based on 3 goals:

  • Human capabilities development.

  • Football development.

  • Developing bridges of communication.

🙌 Together to develop human capabilities

⚽ Together to develop football

🌍 Together to develop bridges of communication

The slogan #Together_We_Grow embodies the process of transformation and significant growth in Saudi football, and the comprehensive positive impact on the international football community

To learn more: #Saudi_Nomination2034

- Saudi Football Federation (@saudiFF) March 1, 2024

The union said in its statement, “The design of the visual identity reflects the essence of the Kingdom’s cultural heritage and its vibrant young society.”

Future male and female stars from regional training centers spread the message of #Saudi_Nomination2034 with the stars of #Saudi_Roshen_League before the start of El Clasico 🇸🇦⚽️

- Saudi Roshan League (@SPL) March 1, 2024

He added, "The file's logo consists of several colored stripes decorated with many symbols related to football. These strips were designed in the shape of the number 34," referring to the 25th edition of the World Cup in 2034.

In addition to this identity, which the Union confirmed that “it mimics the shape of the geographical map of the Kingdom of Saudi Arabia (…) and reflects the great diversity that characterizes Saudi society and the charming terrain of the Kingdom.”

A video was published, filmed in different regions in Saudi Arabia, with the participation of current and former football stars.

The time has come to share our ambition with the world.. #Saudi_Nomination2034 🌎

The Saudi Football Federation launches the official identity of the Kingdom’s bid to host the 2034 World Cup, which bears the slogan #Together_We_Grow 🇸🇦

For more information, visit the nomination file website ⬅

- Saudi Football Federation (@saudiFF) March 1, 2024

In this context, the President of the Saudi Federation, Yasser Al-Meshal, said that submitting the candidacy file “comes as an important step in the Kingdom’s sporting and football journey in particular (…) and an open invitation to the world to join us on this journey.”

Football in particular and sports in general are a major component of “Vision 2030” launched by Saudi Crown Prince Mohammed bin Salman.

Source: Agencies