Hangzhou, 10 Oct (ZXS) -- Foreign Media View International Sports Visual Design Exhibition: Mutual learning from the "tide" of diverse Asian cultures

Written by Yixin Dong

"At the 1982 New Drian Games, a sports poster with elephant elements attracted me and made me interested in sports. That year, many children like me learned a lot about sports because of these funny posters, which also changed many people's lives. I believe that the spirit and culture conveyed by the Hangzhou Asian Games will also affect more people in Asia. Rohit, a journalist from India, said.

On October 10, a number of overseas media walked into the China International Design Museum of the China Academy of Art in Hangzhou to watch "Society, Public, Culture - International Sports Visual Design Exhibition". During this time, Rohit couldn't help but feel emotional resonance when he saw the propaganda poster, sharing his childhood experiences and insights with other journalists.

Salim (first left), a journalist from Lebanon, looks at the camera to introduce the digital interactive experience of the exhibition hall. Photo by Dong Yixin

It is reported that "Society, Public, Culture - International Sports Visual Design Exhibition" takes more than 200 classic sports poster documents at home and abroad and the visual design plan of the Hangzhou Asian Games as the main content, showing the public the diversified value created by sports and the impact of sports development on society, the public and culture.

"Sports are often used as a cultural symbol, and sports design is to help the public further understand sports culture, promote and promote the development of sports through the exploration of sports connotation and form. Good design is based on historical and cultural symbols, and through good sports visual design, the public can better understand, appreciate and respect diverse human civilizations. Curator Cai Shiwei introduced at the scene.

Hangzhou Asian Games emblem "tide surge". (Photo courtesy of Hangzhou Asian Organizing Committee)

"Where did the design inspiration for the Hangzhou Asian Games emblem 'Chao Yong' come from?" Mohammed, a journalist from Iran, asked.

"Zhejiang's Qiantang River and Qianjiang Chaotou are the core of the emblem, the fan shape reflects the cultural meaning of Jiangnan, the track represents sports competition, the Internet symbol fits the characteristics of Hangzhou city, and the sun graphic is the symbol of the Olympic Council of Asia. Although it integrates multiple elements, the whole is harmonious and unified. Song Jianming, professor of the China Academy of Art and design director of the Hangzhou Asian Organizing Committee, answered.

The eclecticism and harmony of Chinese culture is also reflected in the subtleties of the exhibition. Different from the previous "one-way" storytelling, this exhibition features a digital interactive session, where the audience can enter text content on the experience platform and the system can generate an AI design pattern that contains both customized elements and Chinese cultural characteristics.

On October 10, Zhang Chunyan (first from left), director of the China International Design Museum of the China Academy of Art, introduced the exhibition hall to overseas media. Photo by Dong Yixin

Salim, a journalist from Lebanon, typed in the words "I love my children" and "Beirut Square TV in Lebanon", and Almas, a journalist from Kazakhstan, typed "I love my wife". Afterwards, everyone took photos of their AI drawings.

"I've never had an experience like this, it's the first time, it's magical. I can join the exhibition in an interactive way, not just look at it with my eyes, it's a great exhibition. Almas said.

At the end of the event, Salim ended the event with the words "Amazing! (Amazing!) Commenting on the experience of visiting the exhibition. "What impressed me was that I saw sports posters from different periods in China, which made me feel the development and change of the country, the design is becoming more and more beautiful, and the focus of the communication is different." (End)