Guiyang, 6 June (Zhongxin Net) -- Title: Sports with the word "village" make people see the charm of the countryside and the homecoming wanderers are full of happiness

Written by Yuan Chao

"Now a lot of rural areas, including small cities, have very few young people. How did Guizhou retain these young people? On June 6, a netizen wrote this comment under a news post posted by a reporter about the "village super" competition. For the questions of netizens, the answer may be found in the arena of "village BA" and "village super" in Guizhou.

From the summer of 2022 to the summer of 2023, from the "village BA" stadium to the "village super" arena, the reporter interviewed countless young players, why did they return to their hometown? Faced with such a question, <>% of the young people interviewed replied: "Nowadays, when you can make money at your doorstep and have rich entertainment and cultural activities, why should you go out?" ”

The picture shows Wang Zaigui interacting with the audience at the "Village BA" scene. Photo courtesy of interviewee

Wang Zaigui, 27, is an auxiliary police officer at the Taijiang County Public Security Bureau in Guizhou Province, and he has another identity: the "village BA" commentator. Since the start of the "Village BA" competition, Wang Zaigui drove straight from the county seat to the Taiwan Court after work to comment, and his humorous commentary style made him countless fans. In Wang Zaigui's words, "village BA" has a cohesive force that brings together young people who love basketball in various villages. "People who work outside the home, during the game, they will find a way to come back to the team to participate in the game, even if their wages are deducted."

The picture shows the experience hall next to the "Village BA" stadium in Taipan Village, Guizhou Province. Photo courtesy of Taijiang Financial Media

Although the Taijiang County Public Security Bureau is 27 kilometers from Taipan Village, a 40-minute drive from Taipan Village, it is already a full sense of happiness for Wang Zaigui, who has a job in the county seat, can go to explain a few balls after work, and can go home to see his family and have a meal with his family. Standing on the court, Wang Zaigui talked endlessly with reporters about the father and son on the court: my father is also the commentator of the village ball game, and when I was a child, I stood on the side of the court, listening to how my father explained every pitching action, and learned how he mobilized the emotions of the audience...

The picture shows the scene of the "Village Super" competition in Rongjiang County, Guizhou. Photo by Wei Guijin

With the support of the Taijiang County People's Government, Taipan Village has also established the "Village BA" offline experience hall, and created a number of "Village BA" in-depth experience tour routes according to the holiday, and the Taipan Village "Village BA" net red basketball court has become a place where many tourists must "check in" when they come to Guizhou, relying on this basketball court, it has also driven the tourism development of surrounding townships.

Looking at the tourism opportunity of Taipan Village, in March 2023, Yang Xiucai, a young man in Taipan Village, who was working in Guangdong Province, quit his job, he resolutely returned to his hometown and opened a milk tea shop, and in the same month, the first "village BA" finals in Guizhou Province began in Taipan Village, tens of thousands of people poured into Taipan Village, during that time Yang Xiucai's milk tea shop was almost open until about two o'clock in the morning. "Now that there is no competition, I can still earn more than 3 yuan a day, and although the income in a month is similar to that of working outside, it is much easier in comparison." Yang Xiucai said.

The picture shows the Rongjiang youth live broadcast at the "Village Super". Photo by Rongjiang Fusion Media

In recent years, Taijiang County has built a return-to-hometown entrepreneurship park and industrial park, providing employment and entrepreneurship opportunities, and more young people choose to return to their hometown for development. Every time they encounter festivals and events, this group of young people has become the "main force" for inheriting national culture and competing for honor in the village.

On the evening of June 6, a "village super" in Guizhou attended by nearly 3,20 people in Rongjiang County, and a football team formed by <> local villagers sweated on the field. What made the reporter feel quite curious was that on the edge of the court, a row of ethnic minority youths dressed in national costumes set up mobile phone stands, launched live broadcasts on various social platforms, and conducted live explanations, and watched the "village super" with netizens. Some of these young people are local Internet celebrities, some are e-commerce leaders, and some are village spokespersons...

The data picture shows Tang Shengzhong using live broadcast to recommend hometown specialties. Photo courtesy of interviewee

Rongjiang County has vigorously developed the new media industry, established Rongjiang New Media with a talent training base, a live broadcast center, e-commerce public services, warehousing and logistics and other industrial chains, helped rural revitalization of the e-commerce industrial park, and introduced more than 40 enterprises to settle in. "Young people have a lot of access to the Internet, and it is easy to start a business in their hometown from new media." Tang Shengzhong, a young entrepreneur who returned to his hometown, said.

At the "Village Chao" scene, Tang Shengzhong and his team spontaneously used mobile phones and cameras to record wonderful details inside and outside the field on the field, and posted them on the Internet in time. Tang Shengzhong told reporters that in addition to paying attention to the football game, many netizens were very interested in the national cultural exhibition in the midfield link. "We will also increase the content creation of local embroidery, batik, song and dance and other ethnic elements, so that netizens can see the 'colorful Guizhou'."

The picture shows Chen Xingyang and his teammates. Photo courtesy of interviewee

In March 2022, Tang Shengzhong returned to his hometown Xiaodanjiang Miaozhai, Rongjiang County, and used the new media knowledge he learned abroad to empower the tourism development of his hometown. With the development dividends of local policies and their own continuous creativity, this Miao Village hidden deep in the mountains of Guizhou is known to the world, and in just one year, through the efforts of the team, the popularity of tourism collection in Xiaodanjiang Miao Village has ranked second in the southeast region of Qian. In addition, he also sold the local specialties in the mountains to the Guangdong-Hong Kong-Macao Greater Bay Area through live broadcasting.

Chen Xingyang, a player from Chejiang Village in Rongjiang County, returned to his hometown after graduating from university in 2019, and saw the strong football atmosphere in his hometown, and he established a sports company related to football and billiards in Rongjiang, and the company has made steady profits so far. Chen Xingyang told reporters that in the next step, he will carry out public welfare football training through the company's strength, and let professional football coaches conduct regular training for students in county and village schools.

"Now the living conditions are getting better and better, after work to eat well, three or five friends on the court to play basketball, football, such cultural and sports activities are too pleasant!" Chen Xingyang said that the football stadium has become a happy place for the people of Rongjiang to check in every weekend, and everyone spontaneously designated every Saturday as the village football night of Guizhou's "village super" super Saturday.

After poverty alleviation, Rongjiang County attaches great importance to the development of sports with national characteristics, strengthens the training of sports reserve talents, creates a youth sports reserve talent training base such as football, gymnastics, rock climbing, badminton, etc., constantly improves sports infrastructure, holds or undertakes various sports events, and promotes the comprehensive development of national sports. In 27, Rongjiang was rated as the first batch of national county football typical counties.

"Sporting events are inherently a group event, and the sense of presence at sporting events can stimulate people's inner passion and create a carnival atmosphere." According to Xu Feng, a researcher at the high-end think tank for the modernization of national governance system and governance capacity of the Guizhou Academy of Social Sciences, sports with the word "village" unite the hearts of villagers and represent the village to "play" in the arena, which is originally an honor.

The picture shows the ethnic culture exhibition and performance session at the "Village Chao" site. Photo by Zhou Guangsheng

Xu Feng believes that the comprehensive victory in poverty alleviation has greatly improved the appearance of Guizhou's rural areas, and also created conditions and environments suitable for living and working, and at the same time, Guizhou has preserved a relatively simple rural civilization, especially the tradition of emphasizing hometown and hometown in ethnic minority culture, so that young people have a natural attachment to their hometown, attracting them to be willing to return to their hometown to build their hometown.

Nowadays, in Guizhou, the rural sports events at the beginning of the word "village" are not only limited to a certain place, but also given to more rural projects, with "soil" out of the circle, and behind this "soil" taste is the countryside is not "soil", so that the world can see the charm of the countryside, but also nostalgia is not "worry", so that the wanderers returning home are full of happiness. (End)