(The 5th CIIE) Exploration Pavilion｜The "sports stage" atmosphere of the CIIE is hot
China News Service, Shanghai, November 9th (Reporter Miao Lu) talked about the sports goods and events area of the 5th China International Import Expo, the official new match ball of FIFA 2022 Qatar World Cup with a diameter of 2.2 meters - "AL" RIHLA's Dream Journey" is definitely the most eye-catching existence.
The 2022 Qatar World Cup has not yet opened, and Chinese audiences can already feel the hot atmosphere of football in advance.
At present, the CIIE is increasingly becoming a stage for sports companies to showcase emerging sports, new products and innovative technologies.
Since the Sports Goods and Events Zone was established three years ago, it has never lacked popularity.
Zhao Peng is a huge fan of the sports goods and event area of the CIIE. He comes here every year to experience and visit. In his eyes, this is the most interesting and interactive area of the CIIE. "I like to come to this exhibition area very much. Every year, we will find that this place is getting closer and closer to the lives of ordinary people, and it is getting more and more 'grounded'".
In the past three years, from a platform for displaying the development history of various traditional events at home and abroad, to a platform for emerging sports such as e-sports to bloom with vigor and vitality, and then to a platform for major sports brands to make global and Asian debuts of new sports technology products. The sports goods and event area of the expo pays more and more attention to the interaction and communication with consumers.
Outdoor camping, mountain biking, Frisbee sports... Almost all outdoor sports that can be imagined, the audience can simulate and experience on the spot.
Decathlon, which participated in the CIIE for the fourth consecutive year, took the theme of "Earth Sports Field" this year, creating an immersive experience for visitors in the blue sky and white clouds scene.
WML Liyue (Hong Kong) Co., Ltd. also displayed a brand-new independent Frisbee event brand - Frisbee Club Championship Series (UCCS).
The NBA smart basketball court game attracts countless visitors to "check in" every day, and the on-site shooting interaction, gashapon blind box, low-carbon cycling challenge and other activities have attracted the participants in an endless stream.
In the low-carbon cycling challenge, every challenger's cycling can contribute to the donation of basketball courts in remote areas.
The reason why they brought the basketball court donation to the CIIE is because they saw the potential of basketball in the "sinking city" and hoped to take this opportunity to promote it.
Zhao Rui, vice president of NBA marketing and public relations, told a reporter from China News Agency that the popular "country basketball game" on the whole network had a deep impact on the NBA. They believed that the development potential of China's basketball market was huge, and they hoped that through the Expo The way people participate in donating basketball courts will further promote the development of basketball into the sinking market.
In addition to interactive games, the Sporting Goods and Events Zone also brought a number of global debuts.
Qiaoshan Health Technology Group launched the world's first "TX-1" treadmill; Decathlon launched the world's first furniture/fitness 2-in-1 ecologically designed multi-function rowing machine; Skechers launched the world's first Skechers bubble panda shoes equipped with Hyper Burst technology; Asia Circus brings the world premiere of SUPERBLAST running shoes...
Zhang Ruiyan, Senior Vice President of SKECHERS China Brand and Communication, said that as one of the earliest sports brands to enter the Expo, the experience of participating in the past few sessions has made SKECHERS realize that the CIIE is China's sports industry, including the sports industry. Market vane, so each brand will come here with its best products.
At this year's CIIE, not only the theme of the sports goods and event area is "Sports Technology Empowers Healthy and Sustainable Life", but the Sports Industry Committee of the Exhibitors Alliance also held a seminar on "Sports + Sustainable Development".
She Duanzhi, Vice President of Government Affairs of Nike Greater China, called on peers to go hand in hand and use the power of sports to jointly promote the sustainable development of the whole society.
In addition, the theme pavilion of the Hangzhou Asian Games also appeared in the sports goods and competition area of the CIIE.
On the booth, mascots, emblems, slogans, etc. appeared one by one, and excellent Asian Games songs and various Asian Games licensed commodities showed the beauty of the Asian Games.
The Hangzhou Asian Games will open on September 23, 2023, with a total of 40 competition events.
The Games will fully implement the concept of "green, smart, frugal, and civilized", especially highlighting the "smart Asian Games" feature.
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