The form of the competition is like in a rally and there will be many different types of tracks and surfaces on offer.

The cars are four-wheel drive with 200 horsepower turbo engines. 

 - We think there will be between 20-30 cars at the premiere.

I intend to participate myself and at the same time get some driving training before the Dakar.

Ekström – one of the world's foremost multi-talents in motorsport – emphasizes that the competitive aspect is not everything in the new series.

- It may not always be about who wins, but the driver can challenge himself and feel the adrenaline coming.

I want to give that feeling to more people.

A bit like offering a legal drug, concludes Mattias.