A strategic partnership between the "e&" group and the "Formula 1 Etihad Airways" Grand Prix
e& Group (formerly Etisalat Group), today announced a strategic partnership with Abu Dhabi Motorsports Management Company, to become a founding partner of the Formula 1 Etihad Airways Abu Dhabi Grand Prix, the largest sporting event in the Middle East.
In its statement, the group "e&" confirmed that it will work with the Abu Dhabi Motorsports Management Company and those in charge of the Formula 1 race to enhance customer participation and interaction through the latest digital experiences.
Hatem Dowidar, CEO of e& Group, said: “We are proud of this partnership with the Formula 1 Etihad Airways Abu Dhabi Grand Prix, the world’s most famous motorsport event that brings the best global experiences, whether in motorsports or entertainment to the UAE. Our strategic partnership provides us with multiple The years with this distinguished global brand in the world of sports provide multiple opportunities not only to build new relationships, but also to solidify our position as a leading global technology investment group working to digitally empower societies.”
For his part, Saif Al Nuaimi, CEO of Abu Dhabi Motorsports Management Company, said: “We are proud and honored to announce the presence of the “e&” group as the founding partner of the Formula 1 Etihad Airways Abu Dhabi Grand Prix. To tell the story of its global transformation, evolution and growth We promise that this 14th Formula 1 Abu Dhabi Grand Prix will be an incredible event and an exceptional record-breaking weekend, and we look forward to welcoming thousands of global F1 fans to Yas Island in Abu Dhabi Abu Dhabi, where we are once again building unforgettable memories for visitors from all over the world who make up the largest crowd ever, and we are delighted to have the e& group join us on that journey.”
It is worth noting that this year's Formula 1 race will be held at Yas Marina Circuit from November 17-20, with the end of the 2022 Formula 1 season, and after four days of excitement and entertainment during which fans will be able to enjoy the exciting events of the race at the Yas Marina Circuit. As well as the "Ya Salam" after-race concerts - which will once again take place at Etihad Park.
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