Al-Ain, Al-Bataeh, and Al-Jazeera tweet outside the flock... and foggy in the rest of the clubs
The delay in launching the new season's shirts... Weak marketing or coordination errors
Al-Ain legend Ahmed Abdullah "Al-Ghazal" participated in the campaign to reveal the new shirt of "Al-Zaeem".
From the source
The new star of the island, Moroccan Ashraf bin Sharqi.
From the source
Khamis Ismail Al-Bataeh shirt.
From the source
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Al-Ain, Al-Bataeh and Al-Jazira teams have released the new season shirts among the 14 participating clubs in the ADNOC Professional Football League, at a time when uncertainty still surrounds the fate of the rest of the teams, making them play the matches of the new season, which begins three days later, in the shirts of the last season, and preventing the fans from watching their team as it begins the season. With a new identity and a different spirit to achieve a strong start in the competition for the title of the competition.
The delay in launching the shirts for the new season puts marketing officials in the clubs at the fore of criticism for their inability to benefit from the early offering, and to exploit the masses to achieve an estimated financial return from the sales of shirts and the rest of the accessories through their official stores, similar to clubs around the world that benefit from the fans’ eagerness to return to the stands. To sell new shirts and generate revenue.
Last Thursday, Al Ain Club Investment Company launched the two new shirts for the main and reserve teams, while the newly promoted Al Bataeh Club revealed its shirt for the new season yesterday, followed by Al Jazira yesterday.
The players’ agent and marketing specialist, Walid Al Shamsi, advised the club administration to pressure the investment companies in the club in order to take advantage of all marketing opportunities to increase incomes and to reconsider more broadly and to pay attention to marketing the new shirts, and said that there must be work aimed at taking advantage of this opportunity that is repeated annually and exploited by clubs Football around the world in reviving its budget.
Al-Shamsi expected, during his speech to "Emirates Today", that the rest of the clubs will put out their new shirts later in the season, but he made it clear that the clubs do not take advantage of this aspect to achieve financial incomes for the club's treasury, and said: "The idea is just like showing off to the clubs, because it does not depend on Its revenue is on the sale of shirts to the masses, which makes it not care about the early offering.”
It is the custom of football clubs around the world that the launch of new shirts coincides with the preparation period for the new season, which includes playing friendly matches or participating in tours abroad, which helps them spread their brand abroad, in addition to the financial return from annual sales of shirts and benefit from Famous stars in the team as front.
The players’ agent indicated that there is more than one way in which the fans can be targeted marketing, and said: “We have in the country a large number of huge marketing centers that can be used by announcing the launch of the new shirt in the presence of a number of famous players in the club from citizens and foreigners, in addition to new players to sign. For fans to get the shirts as soon as they buy them.”
Walid Al Shamsi said that not taking advantage of creative ideas in reaching the fans and being satisfied with the stores attached to the stadium makes the team’s shirts as if they lie in a dark room in the club that no one sees. A marketing opportunity, even if it is small, because I know that there is no player currently, because of which shirt sales can reach 100 million dirhams.”
The figures for the financial return from shirt sales remain a very secret matter and are not disclosed to the media, contrary to the prevailing trend of international clubs that share the value of the annual sales of the official store, which makes them achieve professionalism in a model and push them to benefit from mistakes and avoid them in the new season.
It is noteworthy that the price of the basic or official shirt that Al Ain launched last week amounts to 350 dirhams, according to what is published on the official website of the club store.
• 350 dirhams is the price of the Al Ain team shirt, which the club launched in its store last week.
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