Chinanews.com, January 4th. On the 4th, Beijing time, the AFC launched a number of new brand logos and visual images for national team and club competitions.
The rebranding covers the AFC Asian Qualifiers, AFC Asian Cup, AFC Women's Asian Cup, AFC U23 Asian Cup, AFC Champions League and AFC Cup.
Image source: 2023 China Asian Cup official micro
According to reports, in the future, the new vision and style of the game will reach all fans in all directions through various channels, including the competition area, live events and AFC official social media platforms.
The AFC will also combine the new game vision and continuously launch high-quality and exciting content on the multilingual official channel to further attract fans from all over Asia.
In the future, the brand-new brand spirit will also be reflected in a series of marketing campaigns launched by the AFC and official business partners.
It is understood that inspired by the main colors of the football field and the uniforms of the Asian national teams, the dynamic visual effects of the AFC national team logo symbolize the Asian championship coronation venue, and also symbolize the top national teams and players in the Asian continent. Assembly.
In order to reflect the connection between the national team competitions, the AFC Asian Cup, AFC Women's Asian Cup and AFC U23 Asian Cup logos use the same basic elements and styles to show people a unique event trophy.
These new logos will also be designed for each event to better show the local elements and culture of each host.
It is reported that the AFC will introduce a unique event-specific logo in the final stage of the 2022 FIFA World Cup qualifiers starting in the second half of 2021, the AFC Asian Qualifiers "Road to Qatar".
As the top club competition in Asia, the AFC Champions League covers the most iconic cities in Asia. The new logo of the AFC Champions League follows a modern creative style. It continues the trophy design while integrating the unique charm of East Asia and West Asia.
The new visual identity of the AFC Cup incorporates five different colors, symbolizing the five regions where the participating teams are located.
AFC Chairman Salman said: "We are very happy to start the new year with a brand new image of national team and club events. The AFC has always been committed to presenting diversified event content to fans while creating the most popular event in Asia. Football matches. I firmly believe that the new brand image will resonate strongly in Asia and the world. I also look forward to the new visual effects of AFC matches on live TV and social media platforms." (End)