In November last year, it became official with Telia's purchase of TV4 - and now the new owner has bought his first big right. The TV channel has secured the Champions League from 2021 to 2024 in Sweden and Finland.

- This is about the world's best tournament in the world's biggest sport. We are extremely proud to be able to offer UEFA Champions League to our users. It is a sporting event that we know will attract great interest and gather a large audience, CEO of TV4 Media in a press release.

Change for the first time

The Champions League, where Europe's best club teams meet, has been broadcast in Viasat's channels since its inception in 1992. But from next season, the tournament will be broadcast on TV4's channels.

- The UEFA Champions League has long been at the top of our wish list of sports rights, says Casten Almqvist.

Cut: Set sports events can create billion losses

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The rights to broadcast the Chanpions League of football are in the billion class. Photo: Jon Super, AP / TT