Since this summer, it is clear that Svenska Spel will step in as sponsor of the Swedish skiing team. Charlotte Kalla has previously made it clear that she does not want to be sponsored by gaming companies and the Swedish long-time star is now facing an uncomfortable situation. However, a situation that she has been able to anticipate.
- I am aware that this can happen, says Charlotte Kalla to Dagens Nyheter.
"It hurts both them and me"Kalla, like everyone else in the national team, will have to carry the gaming company's logo on their clothes, but the 32-year-old will not be a front figure in campaigns.
- It would hurt both them and me, no one would win it, Kalla tells Dagens Nyheter.
Charlotte Kalla and the rest of the Swedish national team can follow in the Winter Studio which starts on November 23.