TV broadcast earthquake shakes the Egyptian ball .. Clubs refuse and the reason "Presentation" and courtesy of Ahli

Khaled Masri-Cairo

The crisis of television broadcasting of the Egyptian Premier League matches has returned to its head again after the board of the clearing club announced that it will not broadcast its match against Zamalek at Al Salam Stadium in the second round of the competition.

The clearance director Walid Huwaidi said in an official statement that his team will not broadcast the match, whether it is television, satellite or radio, because the Fayoumi club has a big dues with the sponsoring company from last season, and did not receive any part of the dues of the new season. Meanwhile, the management of Aswan Club, headed by Ahmed Suleiman, the sponsor of the team's matches in the local league, threatened not to broadcast its match against Al-Ahli on October 5.

Aswan Club had banned the broadcast of its match in the first round of the Egyptian league against Egypt clearing, because of not receiving his dues from the sponsoring company.

The crisis faced several clubs in the Premier League with the clubs Union of Alexandria, Egyptian Port Said and Smouha, for the same reason is not to receive the outstanding financial dues from the sponsoring company.

Broadcast crises have been repeated frequently in the past seasons of all league clubs, where the Board of Directors of Al Ahli last season issued a decision banning "company" Presentation "to enter the team's games and cover the activities of the club, due to delays in the payment of sponsorship dues and the violation of the dates that had been agreed at the beginning The signing of the contract, which prompted the sponsoring company to come out with a statement explaining its position and confirms that it did not and will not be delayed on Ahli, but some financial impediments were the reason for the late payment of dues.

Al-Ahli also threatened not to broadcast their match with Enppi in the 30th round of last season of the Premier League because of "late" payment in the payment of the club's dues in return for access to broadcast matches.

Zamalek president Mortada Mansour threatened last season not to broadcast his team's match against Al-Ahly, stressing that he will not allow broadcast cameras to enter the game unless Zamalek gets his previous dues for broadcasting his 85 million pounds.

The board of directors of Al-Masry Al-Borsaeedi has also threatened not to broadcast Zamalek match last season.The club's board announced that it will not give up its financial rights to the sponsoring company responsible for broadcasting rights and will not broadcast the game, and the game is already delayed 15 minutes.

"Presentation" caused the crisis
Looking at the crisis that hit those clubs, the head of the committee charged with managing the Egyptian Football Association, Amr El-Janaini, said that the company is the sponsor of the federation and all clubs are only one called "Presentation".

Al-Janaini said in a brief statement to Al-Jazeera Net that the company "Presentation" is suffering from a severe financial crisis, and is working to provide parts of the special dues for all clubs, in the hope of a breakthrough soon to get each club's financial rights.

He explained that "there will be an urgent meeting between the sponsoring company and the affected clubs to schedule those debts and resolve the crisis once and for all."

Courtesy of Ahli
An official source within the company "Presentation" of the island Net that the cause of the financial crisis is plagued by the company is the huge sponsorship contract for Al-Ahli Club, which was signed last year Nakayah in Turki Al-Sheikh.

The source, who declined to be named for the sake of security, said details of the financial crisis, saying that "the company was a joint-stock company includes a group of businessmen, but was integrated into a large media group includes satellite channels and newspapers belonging to the Egyptian Media Company, which in turn belong to a sovereign Country".

He added that "the company was established at the beginning of 2014 but was taken over by sovereign bodies affiliated with intelligence at the beginning of 2016 and decided to appoint Mohamed Kamel as head of the company, with huge financial possibilities at his disposal to bring sponsorship contracts to all clubs and sports federations to be at his disposal."

"Things were going well but as the crisis erupted between former Saudi sports minister Turki Al-Sheikh and Al-Ahly, the company was commissioned by the sovereigns to sign a sponsorship contract comparable to what the Al-Sheikh was paying for the Red Fort," the source said.

Indeed, the board of directors of Al-Ahly was able to earn 520 million pounds ($ 31.8 million) for the sponsorship contract and 400 million pounds ($ 24.4 million) for match broadcasting rights, raising a total of 900 million pounds ($ 55 million) in the next four years.

The sponsorship deal for Al Ahli is close to one billion pounds ($ 61 million). According to the source who spoke, the company was hit by a huge financial shock because the money paid to the Red Fort was not covered.

The source revealed that the company had hoped to increase broadcast revenues from 540 million pounds ($ 33 ​​million) in 2016 to 700 million pounds ($ 42.8 million) in 2019, but it did not happen because of lack of good marketing and the exclusive broadcasting of matches. On Sport "and Nile Sports, the first belongs to the company" Presentation "and the second government, which caused heavy material losses to the company.

It did not stop there, but the youth handball team of the World Cup bronze did not receive any rewards for the financial crisis suffered by "President", and when they were honored before President Abdel Fattah El Sisi complained that they did not receive dues from the company "President" sponsor Union, which angered al-Sisi and asked for an investigation, Mohamed Kamel was sacrificed.

After the overthrow of the entire dissolution of Montaser Al-Nabrawi as President of the company, instead of, and Al-Nabrawi officially joined the Egyptian Media Group in 2017, and a decision to appoint him as Director of Public Relations and Communications, and was appointed in 2018 a member of the Board of Directors of the Egyptian Media and was responsible for the company "Ticket" during the United Nations Africa 2019.

Despite his appointment instead of full, the financial crisis continued because of the lack of liquidity for the mismanagement of the company and the award of broadcast tenders on only two television channels, "Time Sport" and "On Sport", and do not achieve any financial returns, where it was expected Achieved approximately 900 million pounds ($ 55 million) for broadcasting, but did not exceed 300 million pounds ($ 18.3 million).

The source concluded his remarks that the company is trying with the group of channels "Abu Dhabi Sports", to buy the rights of the Egyptian league with the promise that it will be the exclusive carrier, but things are still in the negotiations.