Sales of more than 180,000 units in the past 4 months 　　The


　　effect of new energy vehicles going to the countryside is much better than expected


　　 Our reporter Liu Jin

　　Recently, the "New Energy Vehicles to the Countryside" event, which lasted more than four months, ushered in the final battle in Kunming, Yunnan.

Facing the cold after the rain in Kunming, the enthusiasm of car companies to participate in the event is unabated.

Luo Junjie, Director of the Equipment Industry Department I of the Ministry of Industry and Information Technology, revealed that according to preliminary statistics, the sales of new energy vehicles to the countryside in the past four months have exceeded 180,000.

　　In July this year, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, and the Ministry of Commerce jointly issued the "Notice on Launching New Energy Vehicles to the Countryside Activities."

The government didn't pay a cent for the new energy vehicles going to the countryside, and all car companies gave their own benefits and discounts.

The Ministry of Industry and Information Technology released 3 batches of catalogs for new energy vehicles going to the countryside. A total of 61 models from 24 auto companies participated in the event.

　　In an environment where multiple factors such as the impact of the new crown pneumonia epidemic, increased economic pressure, industrial transformation and upgrading, and a sluggish auto market, new energy vehicles go to the countryside have become an important means for companies to open up the new energy vehicle market.

　　"The rural market is a huge market." Xu Haidong, deputy chief engineer of the China Association of Automobile Manufacturers, said that auto companies were not optimistic about the car going to the countryside at the beginning. Some people think that "the country has no subsidies, and going to the countryside has no practical significance." But facts have proved that, The effect is much better than expected.

　　Under the guidance of a number of policies, the production and sales of new energy vehicles in my country have shown rapid growth.

From January to October, the cumulative sales of new energy vehicles in my country reached 901,000, and the sales in the past three months were 109,000, 138,000 and 160,000, representing a year-on-year increase of 25.8%, 67.7% and 104.5%.

Among them, A-class and A0-class models performed well.

　　"The sales of A-class and A0-class new energy vehicles have increased significantly, and they have become an important driving force for the recovery of the new energy vehicle market this year." Liu Yan, deputy secretary general of the China Automobile Association, said that the total sales of SAIC-GM-Wuling vehicles during the event exceeded 100,000. Hongguang MINI EV has become a hot new energy model in China.

　　Industry insiders believe that the hot sales of Hongguang MINI EVs just indicate that a truly good new energy vehicle must rely on market recognition, rather than subsidies.

Auto companies must create products that meet market needs and open up a new development path that does not rely on government subsidies.

　　"The car going to the countryside has greatly promoted the sales of our company." Wang Ying, vice president of Lingpao Technology Co., Ltd., said that the company's main model in this event is the Lingpao T03. The monthly sales volume of this car was just launched in May. With only a few hundred vehicles, the monthly sales volume of this A00-class car has now exceeded 2,000, driven by the new energy vehicles going to the countryside.

　　“Even if you don’t do this activity, many car companies will explore the rural primary market sooner or later. We need to build this platform to allow companies to focus more on the rural market, better understand the needs of this market, and actively adapt to consumer needs, and even create Demand and lead demand." Xu Haidong said.

　　This event also brought changes to many car companies.

In the past, many companies may have excessively pursued sales. Now companies may pay more attention to market-oriented competition and make a fuss about controlling costs and improving the overall price-performance ratio of vehicles.

With favorable policies and the overall market environment, more and more new energy automobile companies have begun to devote themselves to developing products suitable for the rural market.

　　"New energy vehicles going to the countryside will pave the way for the next round of national vehicles going to the countryside." Fu Bingfeng, executive vice president and secretary general of the China Automobile Association, said that a batch of new energy vehicle star products were born during this event , Helping to promote the overall upgrade of rural consumption, and also stimulating and testing the industrial chain of new energy vehicles and even smart connected vehicles.

He expressed the hope that the new energy automobile industry will pay more attention to discovering and fully tapping various market segments in the future to meet diverse user needs.

　　It is understood that the new energy vehicle going to the countryside in 2021 is expected to be upgraded and improved on the basis of a comprehensive summary of the experience of this activity, and will continue to be carried out nationwide.

Liu Jin