New York (AFP)
Billionaire Michael Bloomberg, the presidential candidate for 2020, will face Donald Trump on February 2 on television advertising during the Super Bowl, the annual mass of American football, for each of millions of dollars.
The billionaire and ex-mayor of New York's campaign team said on Tuesday that it plans to broadcast a 60-second spot during the final of the American football championship, to be held in Miami, Florida, in front of some 100 million of viewers.
She made the announcement shortly after the Politico news site revealed that Donald Trump's re-election campaign team had purchased 60 seconds of advertising space in the finale.
"When the Trump campaign decided to run an ad during this big game, the Bloomberg campaign responded by also buying a spot: Mike is fighting Trump," Michael Bloomberg spokesman Michael Frazier confirmed in an email.
He did not specify the price or the content of the 60 seconds that will be broadcast during this final which constitutes, for advertisers, the ultimate in "primetime".
Experts estimate that a single 30-second advertisement during the game will cost approximately $ 5.6 million, or about $ 10 million for 60 seconds.
This advertising duel, which will take place on the eve of the first Democratic primary in Iowa on February 3, highlights the safe of the President and his rival New York.
Trump's campaign and the Republican Party announced last week that it had raised a total of $ 463 million in 2019, nearly double the amount that Barack Obama's campaign had before his re-election in 2012.
As for Michael Bloomberg, 77, one of the richest men in the world, he has already bought more than $ 100 million in advertising since the official announcement of his candidacy in late November.
The national polls place for the moment Mr. Bloomberg - very advanced on the climate or the fight against the firearms but with the economically very centrist proposals - in 5th position among the 14 candidates for the democratic nomination.
The latest polls credit it with an average of about 5.8% of voting intentions, behind ex-vice president Joe Biden, senators Bernie Sanders and Elizabeth Warren, much more to the left, and the former mayor of South Bend ( Indiana), Pete Buttigieg, also centrist.
© 2020 AFP