Lamia Raafat
Netflix, Amazon and Hulu are on the rise, but there are new competitors waiting to enter the arena, led by Apple, which will not only be a strong competitor to Netflix and its friends in the field of e-presentation, but will also compete first in the run for major awards, Apple announced its production of films eligible for Oscar nomination.
6 Movies from Apple to the Oscars
This year, Apple will offer TV Plus, an electronic platform for original television and movie shows, but a new New York Post report said Apple was not only dreaming of competing with Netflix as a platform, but also of running for the Oscars, Budget every year, taking into account that the stories of these films are the kind that attracts the attention of the Academy's most prestigious awards, and the film budget will be between five million and thirty million dollars per project.
The project is separate from the Apple and A24 agreements. In November, the two companies announced their intention to produce feature films over the coming years. The first of these films will be the next director Sofia Coppola's "On the Rocks" Rocks) starring Bill Murray and Rachida Jones.
In order for Apple's films to run for Oscar, her six films must be shown in commercial theaters for at least a week, depending on the controversial rules of the academy earlier this year after Steven Spielberg, one of the Academy's members, These rules lengthen the duration of the film screening so as to prevent Netflix movies and other platforms from running for the award.
Netflix competitor and example
It is undeniable that Apple's motivation for this plan was Netflix, Oscar's best foreign film Oscar and many other awards, his Oscar nomination for Best Film as well as his fierce competition for the award.
Netflix hopes to reach similar or greater success in the upcoming awards season, with notable projects such as Martin Scorsese's The Irishman, and the next unnamed film director, Adam Draper and Scarlett Johansson.
This year's Apple TV will feature a series of upcoming original series, including The Morning Show, starring Reese Witherspoon and Jennifer Aniston, as well as projects with big names such as Steven Spielberg, Oprah Winfrey, Damien Chazel, .
But unlike Disney, which will offer an electronic platform this year, Apple lacks the pre-packaged content library and drives viewers to subscribe without thinking, so its chances of competition are lower than it is. Netflix is the oldest competitor who also has strong and ongoing work addressing most cultures. For the Apple platform but can actually compete with these powerful platforms?
On the other hand, there are expectations that Apple will buy works from Hollywood studios such as Sony, Lion Gate and Metro Golden Meyer to show exclusively on the platform, but it seems that the climate in the management of the platform is not as rosy as some may think. There have been rumors that there is a conflict between technical officials about the project and management Apple, headed by Tim Cook, who made remarks considered by some as inappropriate interference.
So, 2019 - although half of it - still carries a lot of surprises, both in the coming works or two electronic platforms expected, and although these platforms may be a burden on the viewer who may have to participate in more than one to enjoy their respective work , It eventually gives more good series and movies that may satisfy the lovers of this art.