In the past month, many media have invited Ji Langlang to be interviewed, and what has attracted much attention to Ji Langlang is his profession - leading anchor.

In media reports, Ji Langlang has gone from a low-level migrant worker to a million-fan Internet celebrity, dancing awkwardly in the factory. He switched from a blue-collar worker to a live broadcast to recruit nearly 100 people, and accidentally stood on the cusp of a new recruitment model.

Behind Jilang is a whole emerging industry. In the past week, reporters have repeatedly opened Douyin or Kuaishou to search for anchors with posts, whether it is during the standard eight-hour working hours, or during the lunch break and evening with huge traffic, you can see the figure of the anchor with post who is live recommending and introducing blue-collar job opportunities.

Ji Langlang told reporters that this is a very promising emerging profession, and he can feel that 2/3 of the labor service companies around him are doing the transformation of live broadcast with posts.

At a time when the "dilemma" of job search difficulties and employment difficulties coexists and attracts much attention, the anchors represented by Ji Langlang carry the good expectations of countless job seekers and help them solve the dilemma.

Chengdu Business Daily-Red Star News interviewed three anchors with posts, some of whom have become famous, accepted many media interviews, and opened their own labor service companies, while some are just to recruit workers and make a name for themselves in their own companies.

In their different stories, the map of a new profession is gradually pieced together.

1

develop

From "prohibited words" to be blocked, to being encouraged to support

Ji Langlang told reporters that he was the first group of people to start being anchors with posts, and his earliest attempts to live broadcast with posts can be traced back to 2019. And this time is much earlier than the head anchor Simba, who attracted attention in mid-2022, "live broadcast with posts".

When Jilanglang first did live broadcasting, the salary and other content of the post were sensitive information reviewed by the platform, and if you wanted to recommend a position, you needed to skip prohibited words and blocked words, such as salary and other information can only be asked by interested job seekers in a "private message", and cannot be directly broadcast in the live broadcast room.

Li Hao, a leading anchor working in a labor service company in Gansu, has also experienced the same twists and turns. Li Hao, 33 years old, a native of Gansu, after 3 or 4 years of offline recruitment, he began to recruit people for factories around the world through live broadcast in the past two years.

The transformation of everything happened at the end of 2021.

"At the end of 2021, the Kuaishou official platform pulled a group, plus there are about 13 people from Kuaishou official, I am one of them, the meaning of the group is to fill in the qualifications with three certificates, you can safely and boldly try (with posts). Because we have been doing it for a long time and more formal, let's try it first, and the platform can recommend traffic. Ji Langlang recalled to reporters that at that time, his fans on the platform were about 140.150 million to <>.<> million.

Nowadays, anchors with posts have become a well-recognized emerging profession that helps everyone solve the problems of employment difficulties and job search. In the reports of the "Workers' Daily" and other media, live streaming and cloud recruitment have become popular actions at the beginning of the year. On March 3, Yangzhou released the news that Li Hongping, deputy director of the Yangzhou Municipal Human Resources and Social Security Bureau, walked into the live broadcast room to live broadcast the post, and the nearly two-hour live broadcast on the day of the event attracted more than 24,2 online views.

Different from the tortuous experiences of Ji Langlang and Li Hao, more anchors with posts have joined after the live broadcast model has been recognized and paid attention to.

Liu Geshan is a representative of the rise and expansion of anchors with posts. Liu Geshan had just started live streaming for a week or two, and he was recruiting for a building sale for his store in Longgang, Shenzhen.

"(Recruiting) real estate sales, new houses, second-hand house sales... I'm HR and sales. At present, only one person on Kuaishou has been here, and it has not been done for long, and it may not feel very suitable. Now I have received only a few resumes, and the amount is not very large. ”

Despite this, Liu Geshan will still broadcast recruitment 3-4 times a week. "There may be 3 to 4 times a week, usually at night, ranging from 7 or 8 p.m., because at this time others may have just left work and have time to watch the live broadcast. One down is about two or three hundred, three or four hundred views. At the high time, there are more than a thousand, but the average number of people who are online at the same time may be 10, and the high time is 20 people. ”

Liu Geshan said that if you can recruit 1 or 2 people who can do (work), the live broadcast effect will be achieved, and you will no longer live broadcast with posts. "Those who can enter the factory can arrange to enter the factory, and the older ones can go to the vegetable greenhouse and work in the field"

2

accomplishment

Anchors introduce different job seekers to suitable jobs

Li Hao told reporters that starting from the first month of this year, the group of people who went to work on the sixth day of the first lunar month was the largest.

Li Hao told reporters that she mainly helps some rural people, older people in remote mountainous areas, who cannot find a job, and has no work to do it, introduce a job.

"Those who can enter the factory will arrange for them to enter the factory, such as some packaging factories, food factories, toy factories, high-end gift box factories, and electronics factories." If he is a little older and can't enter the factory, he can be arranged to do some work in the vegetable greenhouse and in the field, including picking tomatoes, picking peppers, planting potatoes, and shoveling spinach. Li Hao said.

Li Hao has explored some rules for different positions suitable for different job seekers.

"They are different in age, different places to go, factories and suitable areas are different, such as 40 years old is suitable to go to Guangzhou, 30 years old is suitable to go to Shanghai." Slightly older, as long as they are healthy and do not have a series of diseases such as heart disease and high blood pressure, we can contact them locally to clean up on the construction site. Li Hao said.

In addition, Li Hao also summarized some work content, such as farm work, apple picking, hotel attendant, cleaning, security, and construction site gatekeeper. "Depending on their age and requirements, they can be introduced to a job that makes them satisfied and suitable."

Ji Langlang answered the question of how job seekers match with positions from another perspective, and the answer is true and transparent. Ji Langlang told reporters that only transparent and real salary, work content and environment can make job seekers who come to try work not regret, really do it here, and achieve real employment, rather than short-term and false matching. "My live broadcast is to introduce some details such as food and housing, salary and treatment, deduction items and other details according to the actual situation." Ji Langlang introduced.

Ji Langlang told reporters that some live broadcasts did not explain the position very clearly and thoroughly, and even there were some exaggerated publicity, announcing the salary before the deduction, but did not say how much the deduction would be deducted, such as knowing that the hand was 5500,6000 yuan, and had to only introduce the salary of 7000,<>-<>,<> yuan before tax and deduction.

After setting up his own labor service company, Jilanglang has a clearer grasp of the number of successful jobs he actually provides. "In the early days, I didn't understand the whole process at all, and I was only responsible for talking about the enterprise. On Double 2021 in <>, my (labor company) opened."

According to Jiangsu News, since the start of construction this year, Jilanglang has helped nearly 500 people find jobs. He calculated that this year should help more than <>,<> people find suitable jobs.

How can we do better?

"Only those who know the factory best can introduce the most suitable position"

A job seeker who continued to interact with messages in the live broadcast room with posts and paid close attention to the job told reporters that the talents who have really done these jobs know the factory best, and the talents who really understand the factory know what they pay attention to.

In fact, Ji Langlang and Li Hao are both "people who understand factories" as this job seeker puts it.

Li Hao told reporters that her home is in the mountains. "I basically had a primary school education, because I had six sisters in my family, so I didn't go to school much. My first year of working was childcare. After watching it for a year, I went to find a small noodle shop to wash dishes and choose dishes. A few years later, I began to slowly find a job in a textile factory, in the textile factory, after a few years, I got older, and slowly went to the construction site. ”

This is the true story of Li Hao's youth.

Open a tower crane on the construction site, scrape putty, scrape white, clean ... Li Hao has done too much work. But due to the low level of education, Li Hao can only write his own name, and he can't do a lot of work.

Li Hao told reporters that because she herself is an illiterate person who does not know words, she knows that "illiterate people are afraid to go out to find a job and do not know words, and whether they can enter the factory is not difficult." Li Hao said that based on this understanding, she will introduce job seekers in detail, and job seekers will be more assured and trusting of her.

After a year and a half of junior college, Ji Lang dropped out of school and started working. In the boring factory life, shooting videos and doing live broadcasts have become a way of entertainment for Ji Langlang, and after entertaining himself and gaining attention and accumulating fans, he often takes his co-workers to shoot videos and relax and entertain, becoming an "entertainment anchor".

"By chance, the factory asked me to recruit someone for him, and the person I recruited was unexpected. I found that with the original intention of not cheating and not deceiving people, the number of people will definitely increase day by day. Live broadcast can clearly introduce the eating and living environment, salary and treatment, and reduce the time cost and economic cost of job seekers, which is a good direction. Ji Langlang recalled.

When being an entertainment anchor, Jilanglang brings happiness to the audience, and when he is a leading anchor to send work to everyone, Jilanglang is more of a sense of achievement.

From a dropout who has not completed junior college, to the founder of a labor company, to a representative figure of the anchor who has been reported by many media. Ji Langlang said that the motivation comes from his feeling that "the work of leading anchors is worth doing, so I will do it well step by step."

According to China Labor Security News, since the beginning of 2020, under the influence of the new crown pneumonia epidemic, many provinces have been inspired by live streaming and began to make new attempts to bring jobs through live broadcasting, helping employers and job seekers to achieve "cloud negotiation" through the Internet. This has helped a lot to solve the employment problem during the epidemic. With the continuous upgrading of employment models driven by digital technology, what was originally a recruitment emergency during the epidemic has now developed into a "new force for live broadcasting", and has also become a normal measure to promote employment in various places.

Chengdu Business Daily-Red Star News reporter Wang Chenyuan Wu Yang Intern Niu Xiumin reported from Beijing