Pearls are bred from natural clams, and their “round and jade-like” characteristics make many women fall in love with them. In recent years, with the rapid rise of the "her economy" online and offline, pearl jewelry has gradually become popular in the female market.
The integration of traditional culture and modern fashion, as well as people's diverse understanding of "beauty", have accelerated the trend of younger pearl consumption. "Post-2000" girl Li Kechu's family has been engaged in the pearl industry for three generations. She tried e-commerce live streaming in 2023.