Consumers are dissatisfied with being used by merchants as "drainage props" for online marketing. Some merchants are keen to display offline consumption live online in the form of short videos or live broadcasts to attract more customers.
In recent years, this phenomenon has attracted the attention of courts and consumer associations. merchants should carry out online live broadcasts in accordance with the law, carry out publicity and release broadcasts, and safeguard the legitimate rights and interests of consumers in the process of marketing, says Workers' Daily.