Under the combination of sophisticated "algorithms" and crude "calculations", how many stories that are difficult to distinguish between true and false are deliberately stirring up public emotions? Further, when the botched story is debunked as an accident, what kind of responsibility should the initiator bear?

Recently, many people who claim to be "millions in debt" appeared on a short video platform, nibbling steamed buns on the streets of Chengdu and telling stories of personal indomitable struggle. This kind of video content has the same personality, copywriting and slogans, usually based on the main line of "debt, rebellion, and re-struggle", and after gaining traffic attention, it is then "turned ashore" through rewards, goods, selling classes, joining, etc., and finally achieves the purpose of making money.

Sensational copywriting, delicate composition, delicate lighting... It's hard to imagine that people who claim to be heavily in debt can have such a professional operations team. What is even more humble is that such "selling miserable videos" are not only highly similar in composition, but also the same as the copywriting. Rao is so, many miserable sellers have also painstakingly added content labels that are "too real in content". Such a clumsy performance caused many netizens to ridicule: "I saw that I deliberately wrote the script" and "This is a street is holding steamed buns, setting up mobile phones and fill lights to engage in live broadcasts".

The white flower steamed bun has become a hot irony in the hands of these people: you are giving love, he is making up stories; You think that the world is difficult, but in fact, you are inviting you into the urn. There is a couplet on the stone pillar of Yue Fei's tomb in Hangzhou's West Lake: Qingshan is fortunate to bury loyal bones, and white iron innocently casts Yuchen. The reason why I think of this is really to hold for those white-flowered steamed buns - how innocent are the steamed buns, they have become hot props in the "story competition", and even turned into "contestants" to wave a "sickle" to a group of netizens?

Humiliated and hurt along with the steamed buns, there is also the city of Chengdu. As a "city of dreams" and "a city of vitality" in the hearts of entrepreneurs, Chengdu is an inclusive and friendly city. Inclusiveness, which means that whether you eat steamed buns or rice, you can find a place here; Friendship means that whether you have a successful career or are ready to go, you can build dreams and plan for the future. "Selling misery video" chose Chengdu as the release place, to some extent, it also captured the characteristics of an inclusive and friendly city, but it brought deep harm to the city: "selling misery video" seems to be positive energy, but it is actually a black hole of love; The tradors sell not only morality and conscience, but also the reputation and image of the city.

Just like the tips released by the Sichuan Communist Youth League on its official account: beware of the traffic business behind the "debt wind"! The way to grandstand and harvest traffic will not last long, and the way to earn traffic should have a lower limit! In response to the "miserable videos" of gnawing steamed buns on the roadside, data from a video platform shows that a total of 46 serious illegal accounts have been dealt with and 412 illegal videos have been cleaned up. The shocking numbers convey a shocking signal - under the combination of sophisticated "algorithms" and crude "calculations", how many stories that are difficult to distinguish between true and false are deliberately stirring up public emotions? Further, when the botched story is debunked as an accident, what kind of responsibility should the initiator bear?

The Internet has never been a place outside the law, and public sentiment is not a random harvest of "leeks". Internet business has entered the second half of the competition where quality is king, any grandstanding to harvest traffic, is the most direct harm to the interests of all parties, including the network platform, only tighten the fence of external supervision and internal management can safeguard the public interest and network ecology.

Chengdu Business Daily-Red Star News Special Commentator Zhao Zhijiang