Fukui Prefecture has commissioned a PR activity to the luxury chocolate brand "Godiva" in order to let many people know the charm of the prefecture through the collaboration of the special product "Soba" and chocolate.
On the 19th, President Jerome Shushan of the luxury chocolate brand "Godiva Japan" visited the Fukui Prefectural Office, and Governor Sugimoto handed him a letter of commission to work on improving Fukui's brand power.
Governor Sugimoto said, "Fukui Prefecture will make a leap forward with the opening of the Shinkansen in the prefecture. I would like to go on that path with Godiva."
President Susa said, "The combination of soba and chocolate is good for your health and good for your mouth. If you have a chance, I would like to appeal to the world."
The sweetness and umami peculiar to buckwheat enhances the richness of chocolate, and Fukui Prefecture and others are expecting synergistic effects with the world's leading chocolate brands.
As the first initiative in Fukui Prefecture, a campaign will be held for one month from the 25th of this month, and if you order buckwheat at 84 stores that offer buckwheat, you will receive one chocolate of "Godiva" and some The store has a lineup of sweets made with buckwheat flour and chocolate.