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Malbert
(Barcelona, 1994) has earned the hatred of influencers, triumphs -and all his fans, of course- with his sharp criticisms.
His popularity was born by charging against OT and Eurovision on his YouTube channel, where he has 430,000 subscribers.
Now, he collaborates in Mediaset and has just published his second book,
Puto Amor
, in which he laughs at himself.
QUESTION. Do you want them to talk about you in any way?
ANSWER
.
Of course.
Imagine doing an interview now for EL MUNDO and no one sees it.
Or, what is worse, that they see it and nobody comment, that nobody say anything, for better or for worse.
Indifference is the worst thing that can happen to you.
Q. Do you define yourself as an influencer, YouTuber or how?
R.
Do not call me an influencer because it makes me very angry.
The word influencer, or the word youtuber, is very demonized and I try to get away from it.
It is that my profession is full of idiots.
But of idiots that you say: friend, realize that these toasts that you are eating are a lie, that then you have given them to the dog.
That sugarcoated falsehood, those lives that aren't real ...
Q. I understand that you are this acidic all the time, that it is not a character.
A.
Character is Dora the Explorer.
Character is Doraemon.
I do not.
I am so.
Obviously, in my day to day I am a little calmer because otherwise I would end up unhinged.
I try that all the works I do have my essence because to do something false or with masks we already have María Pombo, Verdeliss or Paula Gonu.
Q. And being aware that you are like that, that everything is black or white for you, would you already imagine that you were going to arouse hatred with your criticism, right?
R.
I worry about what my mother says.
I'm going to worry, the day I have, for what my partner says.
But let me have a decrease with the Spanish flag on my profile to tell me you fucking fagot that you said I don't know what, does that have to worry me?
I'm so proud of what I've accomplished that it's like: well, chew on envy.
P. Behind your criticism there is evil or honesty?
R.
People are very used to falsehood, euphemisms, false modesty.
People are tired of seeing sugarcoated messages.
In
talent shows
I'm sick of: "you could have done better."
Sorry, tell the truth.
You got out of tune like a fucking rooster hanging himself.
Say it like this if so.
There are times that I come up and lose my ways, I will not deny it.
But I always say it, that I lose my forms does not make me lose my speech or my reason.
Q. So, what is the discourse, or the values, that you defend?
R.
The first thing to respect the profession.
Do things right and respect the law.
Also that no lies are sold.
Don't sell something you don't consume.
I'm not going to promote you a girdle because I don't use them nor do I want to use them no matter how much you pay me.
And, the third thing, have values.
Q. Have you ever regretted a criticism?
R.
Yes, I come up and I have screwed up many times, but I can ask for forgiveness.
Do you know what happens?
That it is not the same for me to screw it up as for Dulceida to screw it up, for example.
You see me coming.
I screw it up, I apologize and we change the chip.
But what happens when someone is good at trying to play the songs with little fingers to look good?
That people see it.
And when they screw up, bang, go for them.
P. And what about the most personal criticisms? Now that there is so much talk about mental health, have you never had a conscience?
R.
[Does a fart] You fuck yourself.
There are many influencers or many artists who do not know how to accept a bad criticism.
They don't know how to fit it in.
Learn that this is advertising and accept that there are people who do not like you.
What are you doing?
You are a public figure, you are exposed to that.
Are you not brave to put your hand out and collect?
Well, for the job.
Anyone who does not like to go as a restocker at Mercadona, you will see that it does not happen.
Go hairdresser.
It is what it is.
Q. And in this so-called 'culture of cancellation', aren't you afraid of being canceled?
A.
No, not afraid.
I know this is going to end sooner or later.
But I don't care because I have my studies and, if not, I would go scrubbing stairs.
That I have been working in a factory in December designing embroidery, that I know what it is to work.
If this ends, well, that's what we've played, right?
You have to take risks.
Q. Is it hooked to be a controversial generator?
R.
There was a time, in my beginnings, when I wanted to be hated.
And, in fact, I even created the YouTube thumbnails knowing how they were going to
haunt me
.
But who has the power here?
What do you think you have the power because you are insulting me or the one that has caused you to say what I wanted?
Q. Has fame never gone to your head?
A.
No. I live in my town, between mountains, and I am very in touch with reality.
I do not know, I am not in the city centers up and down with events.
I mean, I don't move around with people from the profession because I hate them all, and they also hate me.
So I have very, well that, my feet on the ground.
I also tell you, not that I was here Beyoncé to make my head go away.
Q.
You seem very aware of the influencer world, of your reality, knowing what it implies.
Have you had to go to therapy to manage it?
A.
Yes, of course.
Mental health, friends, also matters and is very necessary.
But of course, obviously, what you can't do is be DJing in Brussels, be here, writing a book, on a TV show ... Having all these stimuli and not knowing how to manage them.
From here I claim, please, emotional education in schools.
That it is very good to learn to know how to do a square root, but it is still more common for me to learn how to manage an anxiety attack.
Same.
Because the first one I had, I thought I was dying.
Q. I see a contradiction between defending mental health and then attacking others as you do
R.
So you intend to screw it up and that nobody says anything?
No, sorry, nothing is free.
A real example with a viral video.
Two 24-hour influencers making people happy who start throwing food at homeless or low-income people out the window.
I criticize him and then do I have to take responsibility for the
hate
?
Sorry?
Let's not confuse deserved opinions with
free
hate
.
Q. Are there limits?
A.
Yes, of course there are.
Q. Which ones?
A.
One:
always respect socially marginalized or minority groups.
And two: you will never see me say a serious insult.
By that I mean 'daughter of' or 'p' what follows.
Not that.
It is unnecessary.
I can call you silly, hick, but it is always within a parenthesis of humor, of sarcasm.
Q. What's next?
A.
I want my own celebrity talk show and I hope, with work, I get to reach it.
But I don't want to send a message that is not correct.
People fall into the cliché of 'if you fight, you will get it', 'if you want, you can'.
Look, you say that to a deaf man.
There are things that cannot be done and things that no matter how hard you work, cannot be achieved.
How many good singers do not stop fighting in their day to day and eat shit?
And then Kiko Rivera comes and does like that, a fart, and number one.
You have to be aware that failure is there and that no matter how hard you work, you can eat it with potatoes.
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