Mercadona has invested more than 150 million and already employs 2,400 people. The online channel already represents around 2% of the group's total sales, about 650 million in 2023.
In those days, for every home delivery that Mercadona made, it lost 15 euros. Now, each shipment brings you five euros of profit. "Every store, every warehouse, every hive, has to be profitable, I believe that," says the company's director of tech, Juana Roig.