The magazine "Valeurs Actuelles" lost a third of its online advertising revenue.
Justice has just ruled in favor of the Taboola company, the management which did not wish to continue its contract with the title after the publication in August 2020 of images representing the LFI deputy Danièle Obono as a slave.
The Taboola company, which markets advertising space for the
Valeurs Actuelles site,
has officially ended its collaboration with the weekly according to
Capital.fr.
Consequences: the title classified to the right of the right loses a third of its advertising revenue.
The breach of the contract between the two groups actually occurred in August 2020, after the publication of a fiction novel in which the deputy La France insoumise Danièle Obono was represented as a slave.
An article "overtly racist, discriminatory, offensive", according to Taboola.
It "is in perfect contradiction with the values of Taboola", adds the advertising agency.
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A judicial victory
As soon as the contract was terminated,
Valeurs Actuelles
then sued the company.
But the latter had then ruled in favor of the far-right magazine.
The advertising agency then appealed.
On April 7, the Paris Court of Appeal therefore quashed the contract between the two companies and ordered
Current Values
to pay 5,000 euros in legal costs.
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According to
Capital's
investigation
, the magazine will not be able to turn to Taboola's competitor, Ligatus, with whom the breach of a previous contract had taken place.
Nor to Outbrain, the third player in the market which was recently acquired by Ligatus.