Musk expands access to his AI, Grok, to all premium X accounts. X has not revealed how many people pay for this service but it is likely less than Elon Musk, owner of the social network since the end of 2022, expected.
The arrival of Grok to the Premium subscription service could also tempt regular X users who now maintain free access. According to the consulting firm SensorTower, X has lost 18% of its active users in the last year, and 23% since Musk arrived at the company.