ECJ ruling on online advertising: “The death knell for the tracking. The plaintiffs are cheering, the advertising industry is weighing things down.
EU judges have held an advertising organization jointly responsible for trading in personal data. What does this mean for the industry? A fundamental change is considered necessary, says the Federal Commissioner for Data Protection and Freedom of Information, Max Schrems. The data protection organization NOYB does not see the verdict as the end of advertising, but a result is expected.