China News Agency, Beijing, July 4th (Reporter Ying Ni) A number of films have been announced recently, such as "My Hometown", "War Epidemic 2020" and "1921", and more film projects are planned to surface. As the main theme film and television works are launched more and more, it has become a general trend to polish the realistic theme works.
Judging from the market environment in the past decade, the development of the main melody movie is entering a new stage. Since 2009, China Film Group's "Trilogy" of "National Founding", "Party Development", "Building Army" has created a new model of the main melody film, which combines the theme of the main melody with modern film language and market-oriented thinking. The time span is nearly 10 years, and the average box office is 410 million yuan (RMB, the same below), which also makes the audience, especially the young audience, look at the main melody movie, which has become a new trend in the creation of main melody movie content.
Since then, Bona has launched the "Trilogy of Mountains, Rivers, and Seas" ("Wisdom Tiger Mountain", "Mekong Action", and "Red Sea Action") to further develop this new type of main theme commercial blockbuster. At the historical node of the 70th anniversary of the founding of New China in 2019, a number of main melody films such as "My Motherland" and "Captain of China" broke out intensively, reflecting the changes of the times through the entry of ordinary people's stories, which can more resonate with the audience , Also laid a solid market foundation for the development and upgrading of the main melody film.
The film and television work is a mirror reflecting reality. On the occasion of fully building a well-off society in 2020, "Me and My Hometown", with Zhang Yimou as the director system, will fully show the results of a well-off society. As a companion to "My Motherland", the film also uses a short film collection to tell the stories that occurred in a representative region, and brought together famous actors such as Huang Bo, Ge You, Wu Jing, Hu Ge, and Liu Haoran. Called the "Fairy Lineup".
The epidemic that broke out this year and the ambition of the nation to fight against the epidemic not only inspired the patriotic sentiment and collectivism of the masses, but also accumulated a wealth of realistic materials for content creation. From the currently announced projects alone, there is the anti-epidemic film "War Epidemic 2020" and the medical group portrait film "Chinese Doctor", etc., which will make a striking sum for the 2020 epidemic of the national war.
At the same time, 2021 is the 100th anniversary of the founding of the Communist Party of China. Among the projects that have been announced so far, "1921", which was launched on July 1st at the "One Big" meeting of the Chinese Communist Party in Shanghai, has attracted much attention. The film tells the historical story behind the birth of the Communist Party of China in 1921, the birthplace of the revolution in Shanghai, and reproduces the century-old ancestors who struggled for the revolutionary ideals 100 years ago.
As a masterpiece dedicated to the 100th anniversary of the founding of the party, the film was produced and directed by Huang Jianxin, co-produced by Tencent Pictures, Shanghai Film Group, Shanghai Sanyuan Films and Yuewen Group. Huang Jianxin has successfully created the "Trilogy of Jianguo". In 2019, the film "Me and My Motherland" produced by him also gained a box office of 3.17 billion yuan and a word of mouth. At this time, he once again took charge of such a main melody blockbuster.
It is reported that the glorious moment of 100 years ago is presented to the panorama, which makes the audience truly feel the same. The behind-the-scenes work of "1921" has been started as early as four years ago. Professionals such as senior researchers at the memorial hall of the meeting site, and their exploration footprints are all over Shanghai and even overseas. They also restored the building of the "big" meeting site of the Chinese Communist Party at the Shanghai Film and Television Base at a 1:1 ratio, aiming to create an epoch-making significance Gift film.
At the same time, the younger main lineup and innovative video methods have also made young audiences look forward to "1921". Starring Huang Xuan, Ni Ni, Wang Renjun, Liu Haoran and other actors have excellent acting skills and box office appeal. They are also close to the age of Fenghua Zhengmao representatives of the Communist Party of China at the time, which is a true "youth strength school." In addition, the movie will also add spy warfare and action elements, through the presentation of commercial movies to express the homeland feelings, the core of the theme of forgetting history.
According to reports, Tencent Pictures has spared no effort on the main melody works. It has created more than 20 projects under the "Era Melody" series, including "Me and My Motherland" in the National Day of 2019, which was originally scheduled to be released in the Spring Festival of 2020. "Emergency Rescue", and the post-production series "Our Southwest United University" and so on.
Experts in the industry believe that "good content" will become a real pass for Chinese movies. Future main melody movies should be more culturally confident and stand in a global perspective to win more cultural recognition and understanding for China. (Finish)